Using Technology to Centralize, Optimize Print Marketing Operations | CPG

December 26, 2019

Centralized print ordering leads to cleaner, more efficient processes 

CHALLENGE

Founded in the early 1800’s, this consumer packaged goods (CPG) company produces 50 household, health care and personal care brands. The company’s 30,000 employees generate more than $15 billion in annual revenue.

Numerous individual brands and business units were managing an array of print communication programs independently. As a result, the company lacked enterprise-wide transparency into its consolidated print marketing supply chain. This issue was compounded by significant financial inefficiencies through sub-optimal vendor pricing.

The company sought out a centralized approach to better streamline their print marketing and decrease overall print spend.

SOLUTION

RRD responded with its production and supplier management technology solution, which was designed to centralize ordering, consolidate suppliers, provide insights into workflows and improve implementation cycle times for all brands within the large organization.

As a result, RRD empowered the company to:

Manage. The centralized system helped the company gain new insights into print workflows, resulting in full transparency into baseline, new items and transformational savings.

Deliver. With full transparency, RRD's production and supplier management technology solution identified the lowest-cost print production bidder. RRD is now responsible for printing and delivery of various marketing materials.

Optimize. RRD also provided an on-site Print Production Specialist to work closely with company stakeholders to identify on-site savings like bundling orders, adjusting print specs and more.

RESULTS

More than 20% total savings over the first two years

Increased diverse vendor spend by over 30%

Increased competition and process efficiency created a 9.5% hard cost savings

Prior to RRD’s support, numerous individual brands and business units were managing an array of print communication programs independently. Through RRD's production and supplier management technology solution and other recommendations, the client achieved greater control of print activities, increased vendor diversity and exceeded overall savings goals. 

Previous Article
Personalized Coupon Booklets Boost Redemption Rates | Grocery
Personalized Coupon Booklets Boost Redemption Rates | Grocery

Leveraging digital inkjet web printing, advanced data management software and in-house mailing, RRD produce...

Next Article
Communicate and Persuade: 6 Email Subject Line Best Practices
Communicate and Persuade: 6 Email Subject Line Best Practices

Here are six email marketing best practices to consider when creating a subject line that communicates and ...