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Welcome to our Hub! We hope you find something interesting to read, watch and share.
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A New Way to Test Direct Mail at a Fraction of the Cost and Time
In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.
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Understanding the Need for Marketing Attribution at the Person Level
Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look multi-touch attribution as the solution.
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Read ArticleMultichannel Campaign Drives New Market Awareness, Engagement
As Portillo’s expands its brand across the U.S., a collaboration with RRD Marketing Solutions drove awareness, excitement, and involvement in new markets prior to new store openings.
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The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution Starts With a Founda
Before committing to any major software purchase, we explain why it's critical for decision makers to look at their organization’s bigger data picture — starting with first-party data.
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Outsourcing Your Content and Creative Services: 10 Reasons Why This Might Be the Best Decision You Make All Year
The challenges tied to your creative output are more common than you might think. By looking externally for a solution, the advantages that often accompany that decision are abundant.
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Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment
Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because why put postage on an inferior product, especially if you don't have to?
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The 7 Most Effective Direct Mail Strategies in Personalization
Here are seven effective — and proven — direct mail formats that integrate personalization to make a huge difference in overall sales.
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How to Avoid Email Fatigue: The Four-Step Process to Determine the Cost of Over-Contacting Customers
How to Avoid Email Fatigue: The Four-Step Process to Determine the Cost of Over-Contacting Customers
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Read ArticleRRD’s Doug Ryan Talks Company Transformation on The Tech Blog Writer Podcast
On The Tech Blog Writer Podcast, Doug Ryan, President of RRD Marketing Solutions, discussed adapting as a leader in an unpredictable marketing industry.
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Read Article5 Tough Questions: Content and Creative Services in Healthcare
From modernizing clinical content to serving overstretched in-house teams, we discuss the current and future state of content marketing in healthcare.
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Read Article3 Retail Philosophies to Optimize Click-and-Collect
If you’re keen on leveraging buy online, pickup in-store in the most positive way possible, consider adopting these retail philosophies.
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Read ArticleAlexa, What’s Our Voice-Activated Communications Strategy?
Here’s a closer look at how implementing a voice-activated communications strategy can transform customer communications into conversations.
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Read ArticleData Visualization 101 for Non-Data Professionals
Here's what non-data professionals must know about data visualizations to transform lifeless data points into tangible actions and results.
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Read ArticleHow to Bridge the Gap Between Creative Ambitions and the Bottom Line
Overcoming the gap between creative innovation and your bottom line may require a personnel solution rooted in outsourced support.
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Read ArticleVendor Landscape Explained: Customer Database and Engagement Agencies
To help optimize the vendor selection process, Forrester analyst Fatemeh Khatibloo discusses the customer database and engagement agency landscape.
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Read ArticleThe Rise and Fall of Media: The False Choice of the Channel Wars
Setting physical and digital channels in opposition is a trap for marketers. Instead, they need to work together for the best customer experience.
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Read ArticleTop 4 Reasons UX Research Isn’t Getting Executive Buy-In — And How to Fix It
You and I both know how valuable a satisfied user experience (UX) can be. Some of your colleagues, however, may need a little more convincing.
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Read Article9 Email Best Practices to Help You Avoid Email Fatigue in Your Marketing
RRD takes a look at some email marketing best practices to make sure that you are creating a positive customer experience in all your marketing channels.
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