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Previous Flipbook
Understanding the Need for Marketing Attribution at the Person Level
Understanding the Need for Marketing Attribution at the Person Level

Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look ...

Next Flipbook
Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen
Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest whi...