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Creative Rotation Strategy Avoids Format Fatigue, Lifts Response
Creative Rotation Strategy Avoids Format Fatigue, Lifts Response

Sending tens of millions of promotional mailpieces each month to an unsubscribed audience, format fatigue i...

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Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen
Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest whi...