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Creative Rotation Strategy Avoids Format Fatigue, Lifts Response | Telecom
Creative Rotation Strategy Avoids Format Fatigue, Lifts Response | Telecom

Sending tens of millions of promotional mailpieces each month to an unsubscribed audience, format fatigue i...

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Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen
Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest whi...