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The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution Starts With a Founda

August 12, 2019 RRD, RR Donnelley
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A New Way to Test Direct Mail at a Fraction of the Cost and Time
A New Way to Test Direct Mail at a Fraction of the Cost and Time

In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced...

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Boosting Response Rates with Eye Tracking Tech
Boosting Response Rates with Eye Tracking Tech

Potential customers across five brands and 900+ schools – that was enough to send one of the largest for-pr...