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Previous Flipbook
Successful Tests to Improve Direct Mail Response: 24 Format and Feature Enhancements With Proven Track Records
Successful Tests to Improve Direct Mail Response: 24 Format and Feature Enhancements With Proven Track Records

The following formats and features were found to be definite winners when it came to increasing response in...

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How to Avoid Email Fatigue: The Four-Step Process to Determine the Cost of Over-Contacting Customers
How to Avoid Email Fatigue: The Four-Step Process to Determine the Cost of Over-Contacting Customers

How to Avoid Email Fatigue: The Four-Step Process to Determine the Cost of Over-Contacting Customers