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Previous Flipbook
Successful Tests to Improve Direct Mail Response: 24 Format and Feature Enhancements With Proven Track Records
Successful Tests to Improve Direct Mail Response: 24 Format and Feature Enhancements With Proven Track Records

The following formats and features were found to be definite winners when it came to increasing response in...

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Discount Optimization Testing Increases Direct Mail ROI
Discount Optimization Testing Increases Direct Mail ROI

This home furnishings retailer realized a significant boost in revenue through a direct mail testing matrix...