Mailing alternative accommodates a wide variety of personalized content, drives significant savings
A leading research university sought a new approach for recruiting incoming students. The university typically produced a view book each year, which detailed courses of study and communicated the benefits of enrolling.
As an alternative to a view book, the university decided to send information to prospects in a progressive way, using 18 printed interlocking cards reminiscent of the popular “House of Cards” game. This required a new mailing format to accommodate the cards and supplemental printed communication.
RRD introduced the university to its Flex Mailer™ — a patented mailing solution that features an inner tray that accommodates a wide variety of personalized content and promotional items. The Flex Mailer features a flexible outer skin that encloses an interior tray, and qualifies as an automated flat, to deliver significant postage savings.
For the university, RRD recommended a medium-sized Flex Mailer. The mailer easily accommodated the 18 interlocking cards, which were bundled in two stacks with a customized rubber band featuring the university’s logo. The tray also held a one-sided printed note that invited recipients to use the cards — each with a different benefits message — to build their own unique university experience.
The Flex Mailer was also printed with the university’s branding and campaign messaging, which added to the customized appeal of the solution.
The University’s campaign run was 65,000 units, and production was coordinated through a single RRD contact point for convenience and efficiency. Compared to conventional parcel shipping, the Flex Mailer delivered a $5.00 per unit postage savings as an automated flat, generating a postage savings of $400,000 for the campaign. To date the university has saved $2,200,000 by utilizing the Flex Mailer for three consecutive years.