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Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

August 12, 2019 RRD, RR Donnelley

You might be surprised how many companies launch direct mail programs based on little or no predictive research. 

Our question to you is: Why put postage on an inferior product if you don’t have to?

In this white paper, get a researcher's point of view on the significant time and cost savings — not to mention the  accuracy — marketers can garner through pre-mail testing.

Previous Flipbook
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