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Nationwide Fleet Leverages Efficient Truckside Advertising Solution | Distribution

white sprinter van driving down city street

Leading U.S. liquor distributor set to generate significant advertising dollars with new asset tracking capabilities 

CHALLENGE

As the management agency for the largest liquor distributor in the U.S., our client was responsible for rebranding an entire fleet of almost 3,000 trucks nationwide. The agency needed a partner who could handle the scale, provide the appropriate technology, and manage each aspect of the project under one roof.

They were seeking a holistic way to streamline workflow and generate more revenue for advertising space using less manpower at the client level. Similar to billboard space management, they wanted to minimize the number of unwrapped trucks and expired truck panels within their client’s fleet.  

SOLUTION

Through a robust services offering and nationwide footprint, RRD is providing comprehensive advertisement space management services that include planning, printing, and installation. 

By design, minimal resources are required from the client to oversee project management through this RRD solution. 

Leveraging a dedicated cloud-based asset management portal, RRD is able to identify available trucks to wrap, upcoming expirations, and truck panel measurements. This centralized inventory tracking system is also used to prevent typical fleet problems and provide efficient solutions for damage mitigation, color consistency, and image management.

RESULTS

With high-level oversight, RRD now serves as a single source for the full, customized solution. This has eliminated any variability associated with managing multiple regional printers and installers. The corporate team now knows which trucks and trailers are available for wrapping in real time — making it simpler to market advertising opportunities and generate significant revenue.