Why Direct Mail Continues to Drive Multi-Channel Strategies: Tangibility Plays an Essential Role in Today’s Communications Mix

August 12, 2019

RRD, RR Donnelley

The tangibility of direct mail makes it the most easily measured and controlled sales medium of all marketing efforts. Here’s how to successfully include it in your next campaign.

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Why Direct Mail Continues to Drive Multi-Channel Strategies: Tangibility Plays an Essential Role in Today’s Communications Mix

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