Why Direct Mail Continues to Drive Multi-Channel Strategies: Tangibility Plays an Essential Role in Today’s Communications Mix

August 12, 2019

RRD, RR Donnelley

The tangibility of direct mail makes it the most easily measured and controlled sales medium of all marketing efforts. Here’s how to successfully include it in your next campaign.

Download PDF

Why Direct Mail Continues to Drive Multi-Channel Strategies: Tangibility Plays an Essential Role in Today’s Communications Mix

Adapting to Empower Your Knowledge Workers

A New Way to Test Direct Mail at a Fraction of the Cost and Time

Understanding the Need for Marketing Attribution at the Person Level

Outsourcing Your Content and Creative Services: 10 Reasons Why This Might Be the Best Decision You Make All Year

CMO Toolkit: How You Can Maximize Email ROI

The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution

Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

Subscription Marketing: How to Leverage Continuity for Greater Rewards

How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit

Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment