White Paper

This Stream includes all of our White Paper Flipbooks.

  • A New Way to Test Direct Mail at a Fraction of the Cost and Time

    A New Way to Test Direct Mail at a Fraction of the Cost and Time

    In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.

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  • Understanding the Need for Marketing Attribution at the Person Level

    Understanding the Need for Marketing Attribution at the Person Level

    Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look multi-touch attribution as the solution.

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  • Outsourcing Your Content and Creative Services: 10 Reasons Why This Might Be the Best Decision You Make All Year

    Outsourcing Your Content and Creative Services: 10 Reasons Why This Might Be the Best Decision You Make All Year

    The challenges tied to your creative output are more common than you might think. By looking externally for a solution, the advantages that often accompany that decision are abundant.

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  • CMO Toolkit: How You Can Maximize Email ROI

    CMO Toolkit: How You Can Maximize Email ROI

    We reached out to six email marketing experts here at RRD Marketing Solutions and asked them: “What can retail brands do to legitimately increase their email marketing ROI?”

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  • Why Direct Mail Continues to Drive Multi-Channel Strategies: Tangibility Plays an Essential Role in Today’s Communications Mix

    Why Direct Mail Continues to Drive Multi-Channel Strategies: Tangibility Plays an Essential Role in Today’s Communications Mix

    The tangibility of direct mail makes it the most easily measured and controlled sales medium of all marketing efforts. Here’s how to successfully include it in your next campaign.

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  • The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution

    The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution

    Before committing to any major software purchase, we explain why it's critical for decision makers to look at their organization’s bigger data picture — starting with first-party data.

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  • Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

    Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

    When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing ch

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  • Subscription Marketing: How to Leverage Continuity for Greater Rewards

    Subscription Marketing: How to Leverage Continuity for Greater Rewards

    We explain why subscription-based marketing is so popular and how this viable business model can help you gain customer trust, provide revenue stability and drive growth.

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  • How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit

    How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit

    E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s how major brands are using it to their advantage.

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  • Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

    Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

    Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because why put postage on an inferior product, especially if you don't have to?

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