Consumer Behavior June Update — Grocery
To keep a pulse on consumer behavior, our Market Intelligence team pulled together a snapshot of the most credible research available (mid-May 2020) on COVID-19’s effect on the grocery industry.
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Retail & Grocery
Resources for marketing and communications professionals in the retail and grocery industry.
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Consumer Behavior June Update — Retail
To keep a pulse on consumer behavior, our Market Intelligence team pulled together a snapshot of the most credible research available (mid-May 2020) on COVID19’s effect on the retail industry.
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RRD Content & Creatives Services | COVID-19
The transition to working from home during this challenging time has meant a drop in productivity, efficiency, and creativity. With RRD Content & Creative Services, it doesn’t have to be that way.
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Clean Release Cards Lead to Increased Catalog Spend | Retail
A large cataloger operating a chain of retail stores sought an opportunity to add value and increase the ROI of its catalogs through the use of clean release coupon cards.
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Variable 4-Color PIRX Cards and Relevant Content Heightens ROI | Retail
A retail marketer wanted to determine if it was worth the added cost to produce and mail a more costly 8-page mailer versus a simplified 6-page self-mailer.
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Direct Mail Strategy Evolves to Full Variable Versioning | Retail
A large national retailer challenged RRD to help them develop new and effective micro-targeted campaigns to advance their efforts toward elevating the performance of their reward mailings.
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Sticking to Safety: How Labels Aid Restaurants and Retailers Amid COVID-19 Pandemic
This short list of important considerations will help restaurants and essential retailers arrive at the best possible label and decal applications amid the COVID-19 pandemic.
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Distribution Center Benefits From Linerless, Pre-Printed Labels | Retail
The RRD team offered a national retailer a linerless solution that included a variable imaged, pre-printed shipping label with a dual purpose.
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What It Takes to Gain True In-Store Consumer Insight
Through the due diligence of assessing a store's current state and then performing store optimization testing, retailers can launch initiatives with confidence and statistical backing.
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RRD Facility Spotlight: Kirk Road
We recently touched base with Troy Lancor, Kirk Road's Director of Business Development, to learn more about this RRD facility's appeal and what’s making it stand out in the print crowd.
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Personalized Coupon Booklets Boost Redemption Rates | Grocery
Leveraging digital inkjet web printing, advanced data management software and in-house mailing, RRD produced and mailed 466,000 variable coupon booklets in 10 days.
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Using Technology to Centralize, Optimize Print Marketing Operations | CPG
Greater control of print activities, increased vendor diversity and overall savings became a reality with RRD's production and supplier management technology solution.
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Communicate and Persuade: 6 Email Subject Line Best Practices
Here are six email marketing best practices to consider when creating a subject line that communicates and persuades in any inbox.
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In-Home Research Offers Insight into Customer Decision Making | Retail
A national home furnishings company uses in-home interviews to understand the process consumers follow for researching upholstered furniture.
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Consumer Perception Research Helps Improve Brand Positioning | Retail
As consumer perception of “good value” evolves, one women's clothing retail chain sought a research solution that would help better position itself in the minds of its customers.
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In-Store Intercepts Define Path to Collaborative Tool | Retail
In-store interviews were deployed to better understand the tools (and features) designers and customers found helpful in designing an interior space.
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Signage Localization — Why It Matters to the Future of In-Store CX
For retailers interested in optimizing their in-store environments, variable composition engines and robust store profiling have emerged as two essentials for the future of retail signage.
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A New Way to Test Direct Mail at a Fraction of the Cost and Time
In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.
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Understanding the Need for Marketing Attribution at the Person Level
Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look multi-touch attribution as the solution.
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5 Takeaways on Durable Labels from RRD’s First Engineering Day
RRD Engineering Day was a comprehensive examination of the many factors woven into the choices industrial engineers must make to achieve the right durable labeling solution.
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