Retail & Grocery

Resources for marketing and communications professionals in the retail and grocery industry.

  • In-Home Research Offers Retailer Insight into Customer Decision Making

    In-Home Research Offers Retailer Insight into Customer Decision Making

    A national home furnishings company uses in-home interviews to understand the process consumers follow for researching upholstered furniture.

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  • Consumer Perception Research Helps Retailer Improve Brand Positioning

    Consumer Perception Research Helps Retailer Improve Brand Positioning

    As consumer perception of “good value” evolves, one women's clothing retail chain sought a research solution that would help better position itself in the minds of its customers.

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  • In-Store Intercepts Define Path to Collaborative Interior Design Tool

    In-Store Intercepts Define Path to Collaborative Interior Design Tool

    In-store interviews were deployed to better understand the tools (and features) designers and customers found helpful in designing an interior space.

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  • Signage Localization — Why It Matters to the Future of In-Store CX

    Signage Localization — Why It Matters to the Future of In-Store CX

    For retailers interested in optimizing their in-store environments, variable composition engines and robust store profiling have emerged as two essentials for the future of retail signage.

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  • A New Way to Test Direct Mail at a Fraction of the Cost and Time

    A New Way to Test Direct Mail at a Fraction of the Cost and Time

    In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.

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  • Understanding the Need for Marketing Attribution at the Person Level

    Understanding the Need for Marketing Attribution at the Person Level

    Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look multi-touch attribution as the solution.

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  • 5 Takeaways on Durable Labels from RRD’s First Engineering Day

    5 Takeaways on Durable Labels from RRD’s First Engineering Day

    RRD Engineering Day was a comprehensive examination of the many factors woven into the choices industrial engineers must make to achieve the right durable labeling solution.

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  • How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit

    How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit

    E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s how major brands are using it to their advantage.

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  • Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

    Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

    When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing ch

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  • On Trend In-Store Shopper Marketing: Five Trends That Matter Most — Right Now — to the Brick-and-Mortar Checkout Experience

    On Trend In-Store Shopper Marketing: Five Trends That Matter Most — Right Now — to the Brick-and-Mortar Checkout Experience

    In our latest retail report, we highlight the five in-store shopper marketing trends making inroads right now in the brick-and-mortar experience.

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  • U.S. Super Grocer Gets Fresh In-Store Signage in Record Time

    U.S. Super Grocer Gets Fresh In-Store Signage in Record Time

    When one of the nation’s largest supermarket chains launched a new retail environment, the need for a consistent engaging in-store experience was paramount.

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  • Four UX Discoveries Through Emotional Response Testing: What Common Design Features Are Frustrating Your Users?

    Four UX Discoveries Through Emotional Response Testing: What Common Design Features Are Frustrating Your Users?

    Frustrating tasks? Irrelevant content? Using EEG technology, our researchers revealed four valuable website usability discoveries, not to mention how to leverage them for an optimized customer experie

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  • 10 Key Findings in Eye Tracking Research: Identify What Users See (And Don’t See) When They Interact With Your Brand

    10 Key Findings in Eye Tracking Research: Identify What Users See (And Don’t See) When They Interact With Your Brand

    What happens when your own UX is failing and you don’t even know it? After conducting hundreds of eye tracking tests over the past several years, we’ve learned quite a bit about what makes or breaks y

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  • Digicom by RRD: Shorten Online Shopping Journeys Through Media-Enriched Experiences

    Digicom by RRD: Shorten Online Shopping Journeys Through Media-Enriched Experiences

    Digicom by RRD transforms catalogs, circulars and flyers into interactive shopping experiences across web, mobile and email channels that have helped clients increase customer inquiries and online rev

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  • Supporting Aggressive Growth Through Workflow Technology

    Supporting Aggressive Growth Through Workflow Technology

    Entering an aggressive five-year growth strategy, this national beauty supply retailer had one (big) problem: it lacked general informational control across the entire visual merchandising life cycle.

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  • Increasing Open Rates Strategically – and Significantly

    Increasing Open Rates Strategically – and Significantly

    With multiple business units, each with varying email marketing objectives, this national hardware cooperative struggled to coordinate personalized marketing across categories to increase customer imp

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  • Increasing Engagement and Revenue with Email Analytics

    Increasing Engagement and Revenue with Email Analytics

    With a loosely controlled email stream, this international retailer failed to recognize the detrimental effects of email fatigue in an effort to hit sales-driven forecasts.

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  • CMO Toolkit: How You Can Maximize Email ROI

    CMO Toolkit: How You Can Maximize Email ROI

    We reached out to six email marketing experts here at RRD Marketing Solutions and asked them: “What can retail brands do to legitimately increase their email marketing ROI?”

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  • Improving Loyalty with a Complete View of the Customer

    Improving Loyalty with a Complete View of the Customer

    When an international retailer with a network of 4,200 stores came to us with a struggling yet well-established loyalty program.

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  • Discount Optimization Testing Increases Direct Mail ROI

    Discount Optimization Testing Increases Direct Mail ROI

    This home furnishings retailer realized a significant boost in revenue through a direct mail testing matrix designed to identify the brand's sweet spot offer.

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