Retail & Grocery
Resources for marketing and communications professionals in the retail and grocery industry.
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Read ArticlePersonalized Coupon Booklets Boost Redemption Rates | Grocery
Leveraging digital inkjet web printing, advanced data management software and in-house mailing, RRD produced and mailed 466,000 variable coupon booklets in 10 days.
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Read ArticleUsing Technology to Centralize, Optimize Print Marketing Operations | CPG
Greater control of print activities, increased vendor diversity and overall savings became a reality with RRD's production and supplier management technology solution.
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Read ArticleCommunicate and Persuade: 6 Email Subject Line Best Practices
Here are six email marketing best practices to consider when creating a subject line that communicates and persuades in any inbox.
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Read ArticleIn-Home Research Offers Insight into Customer Decision Making | Retail
A national home furnishings company uses in-home interviews to understand the process consumers follow for researching upholstered furniture.
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Read ArticleConsumer Perception Research Helps Improve Brand Positioning | Retail
As consumer perception of “good value” evolves, one women's clothing retail chain sought a research solution that would help better position itself in the minds of its customers.
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Read ArticleIn-Store Intercepts Define Path to Collaborative Tool | Retail
In-store interviews were deployed to better understand the tools (and features) designers and customers found helpful in designing an interior space.
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Read ArticleSignage Localization — Why It Matters to the Future of In-Store CX
For retailers interested in optimizing their in-store environments, variable composition engines and robust store profiling have emerged as two essentials for the future of retail signage.
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A New Way to Test Direct Mail at a Fraction of the Cost and Time
In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.
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Understanding the Need for Marketing Attribution at the Person Level
Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look multi-touch attribution as the solution.
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Read Article5 Takeaways on Durable Labels from RRD’s First Engineering Day
RRD Engineering Day was a comprehensive examination of the many factors woven into the choices industrial engineers must make to achieve the right durable labeling solution.
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Read Flipbook
How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit
E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s how major brands are using it to their advantage.
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Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen
When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing ch
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On Trend In-Store Shopper Marketing: Five Trends That Matter Most — Right Now — to the Brick-and-Mortar Checkout Experience
In our latest retail report, we highlight the five in-store shopper marketing trends making inroads right now in the brick-and-mortar experience.
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Read ArticleSuper Grocer Gets Fresh In-Store Signage in Record Time | Grocery
When one of the nation’s largest supermarket chains launched a new retail environment, the need for a consistent engaging in-store experience was paramount.
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Four UX Discoveries Through Emotional Response Testing: What Common Design Features Are Frustrating Your Users?
Frustrating tasks? Irrelevant content? Using EEG technology, our researchers revealed four valuable website usability discoveries, not to mention how to leverage them for an optimized customer experie
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10 Key Findings in Eye Tracking Research: Identify What Users See (And Don’t See) When They Interact With Your Brand
What happens when your own UX is failing and you don’t even know it? After conducting hundreds of eye tracking tests over the past several years, we’ve learned quite a bit about what makes or breaks y
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Digicom by RRD: Shorten Online Shopping Journeys Through Media-Enriched Experiences
Digicom by RRD transforms catalogs, circulars and flyers into interactive shopping experiences across web, mobile and email channels that have helped clients increase customer inquiries and online rev
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Read ArticleSupporting Aggressive Growth Through Workflow Technology | Retail
Entering an aggressive five-year growth strategy, this national beauty supply retailer had one (big) problem: it lacked general informational control across the entire visual merchandising life cycle.
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Read ArticleIncreasing Open Rates Strategically and Significantly | Retail
With multiple business units, each with varying email marketing objectives, this national hardware cooperative struggled to coordinate personalized marketing across categories to increase customer imp
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Read ArticleIncreasing Engagement and Revenue with Email Analytics | Retail
With a loosely controlled email stream, this international retailer failed to recognize the detrimental effects of email fatigue in an effort to hit sales-driven forecasts.
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