Research Report

This Stream includes all of our Research Report Flipbooks.

  • On Trend In-Store Shopper Marketing: Five Trends That Matter Most — Right Now — to the Brick-and-Mortar Checkout Experience

    On Trend In-Store Shopper Marketing: Five Trends That Matter Most — Right Now — to the Brick-and-Mortar Checkout Experience

    In our latest retail report, we highlight the five in-store shopper marketing trends making inroads right now in the brick-and-mortar experience.

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  • Four UX Discoveries Through Emotional Response Testing: What Common Design Features Are Frustrating Your Users?

    Four UX Discoveries Through Emotional Response Testing: What Common Design Features Are Frustrating Your Users?

    Frustrating tasks? Irrelevant content? Using EEG technology, our researchers revealed four valuable website usability discoveries, not to mention how to leverage them for an optimized customer experie

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  • 10 Key Findings in Eye Tracking Research: Identify What Users See (And Don’t See) When They Interact With Your Brand

    10 Key Findings in Eye Tracking Research: Identify What Users See (And Don’t See) When They Interact With Your Brand

    What happens when your own UX is failing and you don’t even know it? After conducting hundreds of eye tracking tests over the past several years, we’ve learned quite a bit about what makes or breaks y

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