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Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because why put postage on an inferior product, especially if you don't have to?

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You might be surprised how many companies launch direct mail programs based on little or no predictive research. 

Our question to you is: Why put postage on an inferior product if you don’t have to?

In this white paper, get a researcher's point of view on the significant time and cost savings — not to mention the  accuracy — marketers can garner through pre-mail testing.