Resources on research and customer experience (CX) for marketing and communications professionals.
Utilizing Acuity™ by RRD, a national chain of automotive service centers was able to see pre-market testing results before launching a physical direct mail campaign.
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To maintain brand preference, marketers must continue to focus on data management will drive the consistent delivery of a personalized customer experience, which is exactly what consumers want.
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The customer journeys are never linear, flat, or static. Now, as they endure and adapt to the world around them, is an excellent time to reassess your atlas of maps and make them current.
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Customer journey mapping shouldn’t be put on hold until recovery from the COVID crisis. It’s more important than ever to map the journeys with real insights.
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Assessing a store's current state and performing store optimization testing can help retailers launch initiatives with confidence and statistical backing.
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A national home furnishings company uses in-home interviews to understand the process consumers follow for researching upholstered furniture.
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As the consumer perception of “good value” evolves, a women's clothing retail chain sought a research solution that would improve its positioning.
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In-store interviews were deployed to better understand the tools (and features) designers and customers found helpful in designing an interior space.
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In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.
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Before committing to any major software purchase, we explain why it's critical for decision makers to look at their organization’s bigger data picture — starting with first-party data.
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Potential customers across five brands and 900+ schools – that was enough to send one of the largest for-profit child care providers in North America our way.
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A large insurance company turned to proprietary imaging tech to add personalization and reduce production costs in direct mail marketing.
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In an effort to hit sales-driven forecasts, an international retailer had overlooked the detrimental effects of email fatigue.
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This home furnishings retailer realized a significant boost in revenue through a direct mail testing matrix designed to identify the brand's sweet spot offer.
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RRD worked with this large client to migrate data from several data sources into Adobe Campaign, reducing overall email volumes while increasing open rates.
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When an international retailer with a network of 4,200 stores came to us with a struggling yet well-established loyalty program.
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University Hospitals Health System sought to thoroughly test its new mobile app and also gain constructive consumer feedback regarding its usefulness.
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Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because why put postage on an inferior product, especially if you don't have to?
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E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s how major brands are using it to their advantage.
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We reached out to six email marketing experts here at RRD Marketing Solutions and asked them: “What can retail brands do to legitimately increase their email marketing ROI?”
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