Research & CX

Resources on research and customer experience (CX) for marketing and communications professionals.

  • A New Way to Test Direct Mail at a Fraction of the Cost and Time

    A New Way to Test Direct Mail at a Fraction of the Cost and Time

    In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.

    Read Flipbook
  • The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution Starts With a Founda

    The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution Starts With a Founda

    Before committing to any major software purchase, we explain why it's critical for decision makers to look at their organization’s bigger data picture — starting with first-party data.

    Read Flipbook
  • Boosting Response Rates with Eye Tracking Tech

    Boosting Response Rates with Eye Tracking Tech

    Potential customers across five brands and 900+ schools – that was enough to send one of the largest for-profit child care providers in North America our way.

    Read Article
  • Two-Color Variable Messaging Produces Astounding Lift in Response

    Two-Color Variable Messaging Produces Astounding Lift in Response

    Producing millions of pieces of direct mail annually, this large, well-established insurance company turned to proprietary imaging tech to add personalization and reduce production costs.

    Read Article
  • Increasing Engagement and Revenue with Email Analytics

    Increasing Engagement and Revenue with Email Analytics

    With a loosely controlled email stream, this international retailer failed to recognize the detrimental effects of email fatigue in an effort to hit sales-driven forecasts.

    Read Article
  • Discount Optimization Testing Increases Direct Mail ROI

    Discount Optimization Testing Increases Direct Mail ROI

    This home furnishings retailer realized a significant boost in revenue through a direct mail testing matrix designed to identify the brand's sweet spot offer.

    Read Article
  • Increasing Open Rates Strategically – and Significantly

    Increasing Open Rates Strategically – and Significantly

    With multiple business units, each with varying email marketing objectives, this national hardware cooperative struggled to coordinate personalized marketing across categories to increase customer imp

    Read Article
  • Improving Loyalty with a Complete View of the Customer

    Improving Loyalty with a Complete View of the Customer

    When an international retailer with a network of 4,200 stores came to us with a struggling yet well-established loyalty program.

    Read Article
  • Usability Testing Mobile App Drives Adoption, Effectiveness

    Usability Testing Mobile App Drives Adoption, Effectiveness

    University Hospitals Health System sought to thoroughly test its new mobile app and also gain constructive consumer feedback regarding its usefulness.

    Read Article
  • Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

    Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

    Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because why put postage on an inferior product, especially if you don't have to?

    Read Flipbook
  • How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit

    How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit

    E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s how major brands are using it to their advantage.

    Read Flipbook
  • CMO Toolkit: How You Can Maximize Email ROI

    CMO Toolkit: How You Can Maximize Email ROI

    We reached out to six email marketing experts here at RRD Marketing Solutions and asked them: “What can retail brands do to legitimately increase their email marketing ROI?”

    Read Flipbook
  • Multichannel Marketing Success Story

    Multichannel Marketing Success Story

    RRD delivered a comprehensive solution that helped one of the largest banks in the U.S. achieve a better ROI on their marketing initiatives while improving segmentation, messaging, and overall impact.

    Read Article
  • Mortgage Company Supported with ADA/508 Solutions

    Mortgage Company Supported with ADA/508 Solutions

    One sophisticated process. One satisfied client. More than 1.1 million pieces produced in five days with 100 percent mailing accuracy.

    Read Article
  • Large Insurance Company Engages with Redesign

    Large Insurance Company Engages with Redesign

    RRD helped a large life insurance ompany redesign policy packages to improve readability and support their new brand, while leveraging automated processes to accelerate fulfillment and ensure accuracy

    Read Article
  • Omni-Channel Approach Jump-Starts New Account Opening Process

    Omni-Channel Approach Jump-Starts New Account Opening Process

    With an abandonment rate as high as 90% for online account opening, we helped one of the largest banks in the U.S. create a seamless, end-to-end, “digital first” customer experience.

    Read Article
  • Multichannel Campaign Drives New Market Awareness, Engagement

    Multichannel Campaign Drives New Market Awareness, Engagement

    As Portillo’s expands its brand across the U.S., a collaboration with RRD Marketing Solutions drove awareness, excitement, and involvement in new markets prior to new store openings.

    Read Article
  • Creative Rotation Strategy Avoids Format Fatigue, Lifts Response

    Creative Rotation Strategy Avoids Format Fatigue, Lifts Response

    Sending tens of millions of promotional mailpieces each month to an unsubscribed audience, format fatigue is inevitable.

    Read Article
  • Why Direct Mail Continues to Drive Multi-Channel Strategies: Tangibility Plays an Essential Role in Today’s Communications Mix

    Why Direct Mail Continues to Drive Multi-Channel Strategies: Tangibility Plays an Essential Role in Today’s Communications Mix

    The tangibility of direct mail makes it the most easily measured and controlled sales medium of all marketing efforts. Here’s how to successfully include it in your next campaign.

    Read Flipbook
  • Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

    Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

    When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing ch

    Read Flipbook
  • loading
    Loading More...