Research & CX

Resources on research and customer experience (CX) for marketing and communications professionals.

  • In-Home Research Offers Insight into Customer Decision Making | Retail

    In-Home Research Offers Insight into Customer Decision Making | Retail

    A national home furnishings company uses in-home interviews to understand the process consumers follow for researching upholstered furniture.

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  • Consumer Perception Research Helps Improve Brand Positioning | Retail

    Consumer Perception Research Helps Improve Brand Positioning | Retail

    As consumer perception of “good value” evolves, one women's clothing retail chain sought a research solution that would help better position itself in the minds of its customers.

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  • In-Store Intercepts Define Path to Collaborative Tool | Retail

    In-Store Intercepts Define Path to Collaborative Tool | Retail

    In-store interviews were deployed to better understand the tools (and features) designers and customers found helpful in designing an interior space.

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  • A New Way to Test Direct Mail at a Fraction of the Cost and Time

    A New Way to Test Direct Mail at a Fraction of the Cost and Time

    In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.

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  • The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution

    The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution

    Before committing to any major software purchase, we explain why it's critical for decision makers to look at their organization’s bigger data picture — starting with first-party data.

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  • Boosting Response Rates with Eye Tracking Tech | Education

    Boosting Response Rates with Eye Tracking Tech | Education

    Potential customers across five brands and 900+ schools – that was enough to send one of the largest for-profit child care providers in North America our way.

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  • Two-Color Variable Messaging Produces Large Lift in Response | Insurance

    Two-Color Variable Messaging Produces Large Lift in Response | Insurance

    Producing millions of pieces of direct mail annually, this large, well-established insurance company turned to proprietary imaging tech to add personalization and reduce production costs.

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  • Increasing Engagement and Revenue with Email Analytics | Retail

    Increasing Engagement and Revenue with Email Analytics | Retail

    With a loosely controlled email stream, this international retailer failed to recognize the detrimental effects of email fatigue in an effort to hit sales-driven forecasts.

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  • Discount Optimization Testing Increases Direct Mail ROI | Retail

    Discount Optimization Testing Increases Direct Mail ROI | Retail

    This home furnishings retailer realized a significant boost in revenue through a direct mail testing matrix designed to identify the brand's sweet spot offer.

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  • Increasing Open Rates Strategically and Significantly | Retail

    Increasing Open Rates Strategically and Significantly | Retail

    With multiple business units, each with varying email marketing objectives, this national hardware cooperative struggled to coordinate personalized marketing across categories to increase customer imp

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  • Improving Loyalty with a Complete View of the Customer | Retail

    Improving Loyalty with a Complete View of the Customer | Retail

    When an international retailer with a network of 4,200 stores came to us with a struggling yet well-established loyalty program.

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  • Usability Testing Mobile App Drives Adoption | Healthcare

    Usability Testing Mobile App Drives Adoption | Healthcare

    University Hospitals Health System sought to thoroughly test its new mobile app and also gain constructive consumer feedback regarding its usefulness.

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  • Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

    Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

    Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because why put postage on an inferior product, especially if you don't have to?

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  • How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit

    How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit

    E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s how major brands are using it to their advantage.

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  • CMO Toolkit: How You Can Maximize Email ROI

    CMO Toolkit: How You Can Maximize Email ROI

    We reached out to six email marketing experts here at RRD Marketing Solutions and asked them: “What can retail brands do to legitimately increase their email marketing ROI?”

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  • Improved Customer Segmentation Achieves 146% ROI | Financial Services

    Improved Customer Segmentation Achieves 146% ROI | Financial Services

    RRD delivered a comprehensive solution that helped one of the largest banks in the U.S. achieve a better ROI on their marketing initiatives while improving segmentation, messaging, and overall impact.

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  • Mortgage Company Supported with ADA/508 Solutions | Financial Services

    Mortgage Company Supported with ADA/508 Solutions | Financial Services

    One sophisticated process. One satisfied client. More than 1.1 million pieces produced in five days with 100 percent mailing accuracy.

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  • Large Insurance Company Engages with Redesign | Insurance

    Large Insurance Company Engages with Redesign | Insurance

    RRD helped a large life insurance company redesign policy packages to improve readability and support their new brand, while leveraging automated processes to accelerate fulfillment.

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  • Omnichannel Approach Jump-Starts Account Opening Process | Financial Services

    Omnichannel Approach Jump-Starts Account Opening Process | Financial Services

    With an abandonment rate as high as 90% for online account opening, we helped one of the largest banks in the U.S. create a seamless, end-to-end, “digital first” customer experience.

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  • Creative Rotation Strategy Avoids Format Fatigue, Lifts Response | Telecom

    Creative Rotation Strategy Avoids Format Fatigue, Lifts Response | Telecom

    Sending tens of millions of promotional mailpieces each month to an unsubscribed audience, format fatigue is inevitable.

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