Customer Journey Mapping 101
The customer journeys are never linear, flat, or static. Now, as they endure and adapt to the world around them, is an excellent time to reassess your atlas of maps and make them current.
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Research & CX
Resources on research and customer experience (CX) for marketing and communications professionals.
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Journey Mapping the Road to Customer Bliss in Times of Change
Customer journey mapping shouldn’t be put on hold until recovery from the COVID crisis. It’s more important than ever to map the journeys with real insights.
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What It Takes to Gain True In-Store Consumer Insight
Assessing a store's current state and performing store optimization testing can help retailers launch initiatives with confidence and statistical backing.
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In-Home Research Offers Insight into Customer Decision Making | Retail
A national home furnishings company uses in-home interviews to understand the process consumers follow for researching upholstered furniture.
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Consumer Perception Research Helps Improve Brand Positioning | Retail
As the consumer perception of “good value” evolves, a women's clothing retail chain sought a research solution that would improve its positioning.
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In-Store Intercepts Define Path to Collaborative Tool | Retail
In-store interviews were deployed to better understand the tools (and features) designers and customers found helpful in designing an interior space.
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A New Way to Test Direct Mail at a Fraction of the Cost and Time
In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.
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The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution
Before committing to any major software purchase, we explain why it's critical for decision makers to look at their organization’s bigger data picture — starting with first-party data.
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Boosting Response Rates with Eye Tracking Tech | Education
Potential customers across five brands and 900+ schools – that was enough to send one of the largest for-profit child care providers in North America our way.
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Two-Color Variable Messaging Produces Large Lift in Response | Insurance
A large insurance company turned to proprietary imaging tech to add personalization and reduce production costs in direct mail marketing.
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Increasing Engagement and Revenue with Email Analytics | Retail
In an effort to hit sales-driven forecasts, an international retailer had overlooked the detrimental effects of email fatigue.
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Discount Optimization Testing Increases Direct Mail ROI | Retail
This home furnishings retailer realized a significant boost in revenue through a direct mail testing matrix designed to identify the brand's sweet spot offer.
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Increasing Open Rates Strategically and Significantly | Retail
RRD worked with this large client to migrate data from several data sources into Adobe Campaign, reducing overall email volumes while increasing open rates.
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Improving Loyalty with a Complete View of the Customer | Retail
When an international retailer with a network of 4,200 stores came to us with a struggling yet well-established loyalty program.
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Usability Testing Mobile App Drives Adoption | Healthcare
University Hospitals Health System sought to thoroughly test its new mobile app and also gain constructive consumer feedback regarding its usefulness.
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Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment
Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because why put postage on an inferior product, especially if you don't have to?
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How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit
E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s how major brands are using it to their advantage.
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CMO Toolkit: How You Can Maximize Email ROI
We reached out to six email marketing experts here at RRD Marketing Solutions and asked them: “What can retail brands do to legitimately increase their email marketing ROI?”
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Improved Customer Segmentation Achieves 146% ROI | Financial Services
RRD's comprehensive solution helped a large bank achieve better ROI for their marketing efforts while improving segmentation, messaging, and overall impact.
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Mortgage Company Supported with ADA/508 Solutions | Financial Services
One sophisticated process. One satisfied client. More than 1.1 million pieces produced in five days with 100 percent mailing accuracy.
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