Research & CX
Resources on research and customer experience (CX) for marketing and communications professionals.
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A New Way to Test Direct Mail at a Fraction of the Cost and Time
In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.
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The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution Starts With a Founda
Before committing to any major software purchase, we explain why it's critical for decision makers to look at their organization’s bigger data picture — starting with first-party data.
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Read ArticleBoosting Response Rates with Eye Tracking Tech
Potential customers across five brands and 900+ schools – that was enough to send one of the largest for-profit child care providers in North America our way.
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Read ArticleTwo-Color Variable Messaging Produces Astounding Lift in Response
Producing millions of pieces of direct mail annually, this large, well-established insurance company turned to proprietary imaging tech to add personalization and reduce production costs.
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Read ArticleIncreasing Engagement and Revenue with Email Analytics
With a loosely controlled email stream, this international retailer failed to recognize the detrimental effects of email fatigue in an effort to hit sales-driven forecasts.
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Read ArticleDiscount Optimization Testing Increases Direct Mail ROI
This home furnishings retailer realized a significant boost in revenue through a direct mail testing matrix designed to identify the brand's sweet spot offer.
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Read ArticleIncreasing Open Rates Strategically – and Significantly
With multiple business units, each with varying email marketing objectives, this national hardware cooperative struggled to coordinate personalized marketing across categories to increase customer imp
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Read ArticleImproving Loyalty with a Complete View of the Customer
When an international retailer with a network of 4,200 stores came to us with a struggling yet well-established loyalty program.
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Read ArticleUsability Testing Mobile App Drives Adoption, Effectiveness
University Hospitals Health System sought to thoroughly test its new mobile app and also gain constructive consumer feedback regarding its usefulness.
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Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment
Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because why put postage on an inferior product, especially if you don't have to?
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How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit
E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s how major brands are using it to their advantage.
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CMO Toolkit: How You Can Maximize Email ROI
We reached out to six email marketing experts here at RRD Marketing Solutions and asked them: “What can retail brands do to legitimately increase their email marketing ROI?”
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Read ArticleMultichannel Marketing Success Story
RRD delivered a comprehensive solution that helped one of the largest banks in the U.S. achieve a better ROI on their marketing initiatives while improving segmentation, messaging, and overall impact.
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Read ArticleMortgage Company Supported with ADA/508 Solutions
One sophisticated process. One satisfied client. More than 1.1 million pieces produced in five days with 100 percent mailing accuracy.
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Read ArticleLarge Insurance Company Engages with Redesign
RRD helped a large life insurance ompany redesign policy packages to improve readability and support their new brand, while leveraging automated processes to accelerate fulfillment and ensure accuracy
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Read ArticleOmni-Channel Approach Jump-Starts New Account Opening Process
With an abandonment rate as high as 90% for online account opening, we helped one of the largest banks in the U.S. create a seamless, end-to-end, “digital first” customer experience.
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Read ArticleMultichannel Campaign Drives New Market Awareness, Engagement
As Portillo’s expands its brand across the U.S., a collaboration with RRD Marketing Solutions drove awareness, excitement, and involvement in new markets prior to new store openings.
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Read ArticleCreative Rotation Strategy Avoids Format Fatigue, Lifts Response
Sending tens of millions of promotional mailpieces each month to an unsubscribed audience, format fatigue is inevitable.
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Why Direct Mail Continues to Drive Multi-Channel Strategies: Tangibility Plays an Essential Role in Today’s Communications Mix
The tangibility of direct mail makes it the most easily measured and controlled sales medium of all marketing efforts. Here’s how to successfully include it in your next campaign.
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Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen
When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing ch
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