Through the due diligence of assessing a store's current state and then performing store optimization testing, retailers can launch initiatives with confidence and statistical backing.
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A national home furnishings company uses in-home interviews to understand the process consumers follow for researching upholstered furniture.
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As consumer perception of “good value” evolves, one women's clothing retail chain sought a research solution that would help better position itself in the minds of its customers.
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In-store interviews were deployed to better understand the tools (and features) designers and customers found helpful in designing an interior space.
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In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.
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Before committing to any major software purchase, we explain why it's critical for decision makers to look at their organization’s bigger data picture — starting with first-party data.
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Potential customers across five brands and 900+ schools – that was enough to send one of the largest for-profit child care providers in North America our way.
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Producing millions of pieces of direct mail annually, this large, well-established insurance company turned to proprietary imaging tech to add personalization and reduce production costs.
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With a loosely controlled email stream, this international retailer failed to recognize the detrimental effects of email fatigue in an effort to hit sales-driven forecasts.
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This home furnishings retailer realized a significant boost in revenue through a direct mail testing matrix designed to identify the brand's sweet spot offer.
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With multiple business units, each with varying email marketing objectives, this national hardware cooperative struggled to coordinate personalized marketing across categories to increase customer imp
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When an international retailer with a network of 4,200 stores came to us with a struggling yet well-established loyalty program.
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University Hospitals Health System sought to thoroughly test its new mobile app and also gain constructive consumer feedback regarding its usefulness.
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Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because why put postage on an inferior product, especially if you don't have to?
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E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s how major brands are using it to their advantage.
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We reached out to six email marketing experts here at RRD Marketing Solutions and asked them: “What can retail brands do to legitimately increase their email marketing ROI?”
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RRD delivered a comprehensive solution that helped one of the largest banks in the U.S. achieve a better ROI on their marketing initiatives while improving segmentation, messaging, and overall impact.
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One sophisticated process. One satisfied client. More than 1.1 million pieces produced in five days with 100 percent mailing accuracy.
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RRD helped a large life insurance company redesign policy packages to improve readability and support their new brand, while leveraging automated processes to accelerate fulfillment.
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With an abandonment rate as high as 90% for online account opening, we helped one of the largest banks in the U.S. create a seamless, end-to-end, “digital first” customer experience.
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