Understanding the Need for Marketing Attribution at the Person Level

9/27/2019 RRD

Marketers must find a better way of attributing the success of their campaigns. A way that incorporates as much person-level data as possible. 

Without it, campaigns assume that everyone behaves identically, leaving marketers to see the average, not the person.

Here we take a closer look multi-touch attribution as the solution. After reading this white paper, you'll walk away with a better understanding of the following:

• How single-touch attribution is stuck in the '90s
• The pay-off to person level attribution
• What attribution at the person level looks like in real life
• Must-ask questions in your pursuit for better attribution