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The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution Starts With a Founda

August 12, 2019 RRD, RR Donnelley
Previous Flipbook
Why Direct Mail Continues to Drive Multi-Channel Strategies: Tangibility Plays an Essential Role in Today’s Communications Mix
Why Direct Mail Continues to Drive Multi-Channel Strategies: Tangibility Plays an Essential Role in Today’s Communications Mix

The tangibility of direct mail makes it the most easily measured and controlled sales medium of all marketi...

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Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen
Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest whi...