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Flex Mailer™ Offers University Fresh Approach to Recruiting | Education

college students in a lecture hall taking notes

Mailing alternative accommodates a wide variety of personalized content, drives significant savings

CHALLENGE

A leading research university sought a new approach for recruiting incoming students. The university typically produced a view book each year, which detailed courses of study and communicated the benefits of enrolling. 

As an alternative to a view book, the university decided to send information to prospects in a progressive way, using 18 printed interlocking cards reminiscent of the popular “House of Cards” game. This required a new mailing format to accommodate the cards and supplemental printed communication. 

SOLUTION

RRD introduced the university to its Flex Mailer™ — a patented mailing solution that features an inner tray that accommodates a wide variety of personalized content and promotional items. The Flex Mailer features a flexible outer skin that encloses an interior tray, and qualifies as an automated flat, to deliver significant postage savings. 

For the university, RRD recommended a medium-sized Flex Mailer. The mailer easily accommodated the 18 interlocking cards, which were bundled in two stacks with a customized rubber band featuring the university’s logo. The tray also held a one-sided printed note that invited recipients to use the cards — each with a different benefits message — to build their own unique university experience. 

The Flex Mailer was also printed with the university’s branding and campaign messaging, which added to the customized appeal of the solution.

RESULTS

$5.00 per unit postage savings
 
Saved $2.2M over three consecutive years
 

The University’s campaign run was 65,000 units, and production was coordinated through a single RRD contact point for convenience and efficiency. Compared to conventional parcel shipping, the Flex Mailer delivered a $5.00 per unit postage savings as an automated flat, generating a postage savings of $400,000 for the campaign. To date the university has saved $2,200,000 by utilizing the Flex Mailer for three consecutive years.