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Reverse Mentoring and Its Strategic Relevance in 2020
By pairing senior managers with younger executives, reverse mentoring encourages more meaningful transfers of knowledge and also facilitates better intergenerational relationships and communication.
Consumer Perception Research Helps Retailer Improve Brand Positioning
As consumer perception of “good value” evolves, one women's clothing retail chain sought a research solution that would help better position itself in the minds of its customers.
A New Way to Test Direct Mail at a Fraction of the Cost and Time
In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.
3 Keys to Adapting Traditional Communications in a Digital World
We discuss how companies in heavily regulated industries are moving from traditional print workflows to modern approaches for digital distribution that are scalable and compliant.
Understanding the Need for Marketing Attribution at the Person Level
Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look multi-touch attribution as the solution.
e-Delivery Playbook: 10 Digital Tactics for an Omnipresent Customer Experience
It’s time to be where your customers expect you to be. Our e-Delivery playbook will help you better understand the communications tech relevant to your customers.
U.S. Super Grocer Gets Fresh In-Store Signage in Record Time
When one of the nation’s largest supermarket chains launched a new retail environment, the need for a consistent engaging in-store experience was paramount.
Improving Loyalty with a Complete View of the Customer
When an international retailer with a network of 4,200 stores came to us with a struggling yet well-established loyalty program.
Creative Rotation Strategy Avoids Format Fatigue, Lifts Response
Sending tens of millions of promotional mailpieces each month to an unsubscribed audience, format fatigue is inevitable.
Enhancing Brand Affinity and Distinction Through Creative Leadership
When a major financial services client sought the support of an on-site creative services team, it wasn’t merely for creative ideation and art direction.
Multichannel Marketing Success Story
RRD delivered a comprehensive solution that helped one of the largest banks in the U.S. achieve a better ROI on their marketing initiatives while improving segmentation, messaging, and overall impact.
Increasing Open Rates Strategically – and Significantly
With multiple business units, each with varying email marketing objectives, this national hardware cooperative struggled to coordinate personalized marketing across categories to increase customer imp
Omni-Channel Approach Jump-Starts New Account Opening Process
With an abandonment rate as high as 90% for online account opening, we helped one of the largest banks in the U.S. create a seamless, end-to-end, “digital first” customer experience.
Discount Optimization Testing Increases Direct Mail ROI
This home furnishings retailer realized a significant boost in revenue through a direct mail testing matrix designed to identify the brand's sweet spot offer.
Dedicated Photography Resource Instills Professionalism, Exceeds Client Expectations
A Seattle-based upscale resort-wear brand indicated to us a high level of dissatisfaction with their existing vendor’s overall level of professionalism.
Custom-Built On-Site Creative Team Drives Client Goals
In an effort to create diverse visuals across a variety of applications in-store, this major American home improvement retailer struggled to maintain rigorous adherence to its established brand.
Increasing Engagement and Revenue with Email Analytics
With a loosely controlled email stream, this international retailer failed to recognize the detrimental effects of email fatigue in an effort to hit sales-driven forecasts.
Two-Color Variable Messaging Produces Astounding Lift in Response
Producing millions of pieces of direct mail annually, this large, well-established insurance company turned to proprietary imaging tech to add personalization and reduce production costs.
Customer Communications Management Success Story
RRD's proprietary CCM solution provided the client with a streamlined, automated solution enabling its team to proof fully composed documents at any point in the creative process
Usability Testing Mobile App Drives Adoption, Effectiveness