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Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment
Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because wh...

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Format Engineering: Enhance Your Customers' Interactive Direct Mail Experience
Format Engineering: Enhance Your Customers' Interactive Direct Mail Experience

Good design for direct mail is about more than just aesthetics — it’s about enhancing the interactive exper...