Marketing

  • Using Technology to Centralize, Optimize Print Marketing Operations | CPG

    Using Technology to Centralize, Optimize Print Marketing Operations | CPG

    Greater control of print activities, increased vendor diversity and overall savings became a reality with RRD's production and supplier management technology solution.

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  • Communicate and Persuade: 6 Email Subject Line Best Practices

    Communicate and Persuade: 6 Email Subject Line Best Practices

    Here are six email marketing best practices to consider when creating a subject line that communicates and persuades in any inbox.

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  • Reverse Mentoring and Its Strategic Relevance in 2020

    Reverse Mentoring and Its Strategic Relevance in 2020

    By pairing senior managers with younger executives, reverse mentoring encourages more meaningful transfers of knowledge and also facilitates better intergenerational relationships and communication.

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  • Consumer Perception Research Helps Improve Brand Positioning | Retail

    Consumer Perception Research Helps Improve Brand Positioning | Retail

    As consumer perception of “good value” evolves, one women's clothing retail chain sought a research solution that would help better position itself in the minds of its customers.

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  • Consultative Assessment Process Finds Nearly $1M in Savings | Non-Profit

    Consultative Assessment Process Finds Nearly $1M in Savings | Non-Profit

    The findings from RRD's consultative assessment process outlined immediate cost-saving opportunities for one non-profit (nearly $1M in year one) as well as scalable innovations for continued growth.

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  • A New Way to Test Direct Mail at a Fraction of the Cost and Time

    A New Way to Test Direct Mail at a Fraction of the Cost and Time

    In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.

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  • 3 Keys to Adapting Traditional Communications in a Digital World

    3 Keys to Adapting Traditional Communications in a Digital World

    We discuss how companies in heavily regulated industries are moving from traditional print workflows to modern approaches for digital distribution that are scalable and compliant.

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  • Understanding the Need for Marketing Attribution at the Person Level

    Understanding the Need for Marketing Attribution at the Person Level

    Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look multi-touch attribution as the solution.

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  • e-Delivery Playbook: 10 Digital Tactics for an Omnipresent Customer Experience

    e-Delivery Playbook: 10 Digital Tactics for an Omnipresent Customer Experience

    It’s time to be where your customers expect you to be. Our e-Delivery playbook will help you better understand the communications tech relevant to your customers.

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  • Super Grocer Gets Fresh In-Store Signage in Record Time | Grocery

    Super Grocer Gets Fresh In-Store Signage in Record Time | Grocery

    When one of the nation’s largest supermarket chains launched a new retail environment, the need for a consistent engaging in-store experience was paramount.

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  • Improving Loyalty with a Complete View of the Customer | Retail

    Improving Loyalty with a Complete View of the Customer | Retail

    When an international retailer with a network of 4,200 stores came to us with a struggling yet well-established loyalty program.

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  • Creative Rotation Strategy Avoids Format Fatigue, Lifts Response | Telecom

    Creative Rotation Strategy Avoids Format Fatigue, Lifts Response | Telecom

    Sending tens of millions of promotional mailpieces each month to an unsubscribed audience, format fatigue is inevitable.

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  • Enhancing Brand Affinity, Distinction Through Creative Leadership | Financial Services

    Enhancing Brand Affinity, Distinction Through Creative Leadership | Financial Services

    When a major financial services client sought the support of an on-site creative services team, it wasn’t merely for creative ideation and art direction.

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  • Improved Customer Segmentation Achieves 146% ROI | Financial Services

    Improved Customer Segmentation Achieves 146% ROI | Financial Services

    RRD delivered a comprehensive solution that helped one of the largest banks in the U.S. achieve a better ROI on their marketing initiatives while improving segmentation, messaging, and overall impact.

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  • Increasing Open Rates Strategically and Significantly | Retail

    Increasing Open Rates Strategically and Significantly | Retail

    With multiple business units, each with varying email marketing objectives, this national hardware cooperative struggled to coordinate personalized marketing across categories to increase customer imp

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  • Omnichannel Approach Jump-Starts Account Opening Process | Financial Services

    Omnichannel Approach Jump-Starts Account Opening Process | Financial Services

    With an abandonment rate as high as 90% for online account opening, we helped one of the largest banks in the U.S. create a seamless, end-to-end, “digital first” customer experience.

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  • Discount Optimization Testing Increases Direct Mail ROI | Retail

    Discount Optimization Testing Increases Direct Mail ROI | Retail

    This home furnishings retailer realized a significant boost in revenue through a direct mail testing matrix designed to identify the brand's sweet spot offer.

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  • Dedicated Photography Resource Exceeds Client Expectations | Apparel

    Dedicated Photography Resource Exceeds Client Expectations | Apparel

    A Seattle-based upscale resort-wear brand indicated to us a high level of dissatisfaction with their existing vendor’s overall level of professionalism.

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  • Custom-Built On-Site Creative Team Drives Client Goals | Retail

    Custom-Built On-Site Creative Team Drives Client Goals | Retail

    In an effort to create diverse visuals across a variety of applications in-store, this major American home improvement retailer struggled to maintain rigorous adherence to its established brand.

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  • Increasing Engagement and Revenue with Email Analytics | Retail

    Increasing Engagement and Revenue with Email Analytics | Retail

    With a loosely controlled email stream, this international retailer failed to recognize the detrimental effects of email fatigue in an effort to hit sales-driven forecasts.

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