Resources on data and insights for marketing and communications professionals.
Utilizing Acuity™ by RRD, a national chain of automotive service centers was able to see pre-market testing results before launching a physical direct mail campaign.
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To maintain brand preference, marketers must continue to focus on data management will drive the consistent delivery of a personalized customer experience, which is exactly what consumers want.
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A fast-growing value retailer with more than 8,000 locations turned to RRD to simplify its increasingly complex pricing and visual merchandising.
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Following a data breach, RRD Healthcare Solutions combined forces with a health plan organization to help millions of its members understand what had happened and what steps would occur next.
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A large multi-state managed care organization was seeking a more efficient and effective way to produce welcome kits for new members under the age of 65.
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A public agency turned to RRD after its previous Medicaid kitting and fulfillment vendor wasn’t able to keep up with increasing volume and meet regulatory deadlines.
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RRD Healthcare Solutions developed a comprehensive program for a large Medicare provider to proactively address and manage every aspect of their ANOC process more effectively.
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As patients evolve into consumers, their expectations have led to a more consumer-oriented focus on how healthcare organizations need to communicate.
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Emails have the opportunity to obtain even just one zero-party data point about a consumer to significantly refine a brand's targeted marketing efforts.
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The customer journeys are never linear, flat, or static. Now, as they endure and adapt to the world around them, is an excellent time to reassess your atlas of maps and make them current.
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This snapshot of the most compelling stats from recent weeks monitors and illustrates how COVID is significantly impacting consumer behavior.
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Generating compliance documents more efficiently can seem overwhelming and expensive, but with automation, there is plenty of upside.
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Customer journey mapping shouldn’t be put on hold until recovery from the COVID crisis. It’s more important than ever to map the journeys with real insights.
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This research report explains why financial services firms should look to tailor their marketing efforts towards each generation to achieve better results — and what that can look like.
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The global pandemic has impacted marketer attitudes toward AI, the importance of data management, and how companies emotionally connect with consumers.
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RRD has officially expanded its offering of strategic services and solutions to higher-ed and nonprofit organizations leveraging the Salesforce platform.
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This research report explains why financial services firms should look to tailor their marketing efforts towards each generation to achieve better results — and what that can look like.
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To keep a pulse on donor behavior, our Market Intelligence team pulled together a snapshot of the most credible research available on COVID-19’s effect on the charitable giving industry.
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In this how-to playbook, gain helpful cues to safely bring those employees who have been working from home in response to COVID-19 back to your offices and facilities.
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A 35-year data-analytics veteran shares thoughts on making the most of donor data for an effective 2020 annual appeal program.
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