In-Store
Resources on in-store marketing for marketing and communications professionals.
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Read ArticleIn-Home Research Offers Retailer Insight into Customer Decision Making
A national home furnishings company uses in-home interviews to understand the process consumers follow for researching upholstered furniture.
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Read ArticleConsumer Perception Research Helps Retailer Improve Brand Positioning
As consumer perception of “good value” evolves, one women's clothing retail chain sought a research solution that would help better position itself in the minds of its customers.
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Read ArticleIn-Store Intercepts Define Path to Collaborative Interior Design Tool
In-store interviews were deployed to better understand the tools (and features) designers and customers found helpful in designing an interior space.
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Read ArticleSignage Localization — Why It Matters to the Future of In-Store CX
For retailers interested in optimizing their in-store environments, variable composition engines and robust store profiling have emerged as two essentials for the future of retail signage.
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Read Article5 Takeaways on Durable Labels from RRD’s First Engineering Day
RRD Engineering Day was a comprehensive examination of the many factors woven into the choices industrial engineers must make to achieve the right durable labeling solution.
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Read ArticleU.S. Super Grocer Gets Fresh In-Store Signage in Record Time
When one of the nation’s largest supermarket chains launched a new retail environment, the need for a consistent engaging in-store experience was paramount.
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Read Article4 Retail Trends Refining the In-Store Experience in 2019
Want to know where the in-store experience is headed? Here are four retail trends for 2019 that might make an impact on your in-store marketing strategy.
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Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen
When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing ch
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Customer Centricity Through Contact Strategy: How a Major Retailer Made it Work
Every company wants to be thought of as customer-centric; few succeed. Here's how one major retailer made it happen with our six-step approach.
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How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit
E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s how major brands are using it to their advantage.
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Read ArticleFor Retailers Who Need a Fresh Perspective on Email Marketing
The email marketing best practices outlined here encourage self-evaluation to increase ROI and guide your campaigns to meaningful improvement.
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On Trend In-Store Shopper Marketing: Five Trends That Matter Most — Right Now — to the Brick-and-Mortar Checkout Experience
In our latest retail report, we highlight the five in-store shopper marketing trends making inroads right now in the brick-and-mortar experience.
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Read Article3 Retail Philosophies to Optimize Click-and-Collect
If you’re keen on leveraging buy online, pickup in-store in the most positive way possible, consider adopting these retail philosophies.
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Read ArticleFranchisors: 5 Red Flags in Your Franchise Marketing Plan
Without the proper support, strategy and tools, it can be difficult to have an effective franchise marketing plan. RRD can help find the red flags to avoid.
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Digicom by RRD: Shorten Online Shopping Journeys Through Media-Enriched Experiences
Digicom by RRD transforms catalogs, circulars and flyers into interactive shopping experiences across web, mobile and email channels that have helped clients increase customer inquiries and online rev
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Read ArticleSupporting Aggressive Growth Through Workflow Technology
Entering an aggressive five-year growth strategy, this national beauty supply retailer had one (big) problem: it lacked general informational control across the entire visual merchandising life cycle.
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The 7 Most Effective Direct Mail Strategies in Retail
Having a tangible print component in your marketing mix makes so much sense in the current retail space. This playbook provides you some proof.
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Connecting Across the Full Customer Journey
At RRD, we help our clients meet elevated customer expectations by optimizing connections across the full customer journey—from marketing programs that generate new customers to the critical business
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Read ArticleRRD’s Doug Ryan Talks Company Transformation on The Tech Blog Writer Podcast
On The Tech Blog Writer Podcast, Doug Ryan, President of RRD Marketing Solutions, discussed adapting as a leader in an unpredictable marketing industry.
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Read Article17 Direct Marketing Tactics that Drive Consumers In-Store
Buyers expect a tempting product deal, a connection with your brand, and convenience. Here are 17 direct marketing tactics to exceed those expectations.
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