Through the due diligence of assessing a store's current state and then performing store optimization testing, retailers can launch initiatives with confidence and statistical backing.
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We recently touched base with Troy Lancor, Kirk Road's Director of Business Development, to learn more about this RRD facility's appeal and what’s making it stand out in the print crowd.
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A national home furnishings company uses in-home interviews to understand the process consumers follow for researching upholstered furniture.
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As consumer perception of “good value” evolves, one women's clothing retail chain sought a research solution that would help better position itself in the minds of its customers.
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In-store interviews were deployed to better understand the tools (and features) designers and customers found helpful in designing an interior space.
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For retailers interested in optimizing their in-store environments, variable composition engines and robust store profiling have emerged as two essentials for the future of retail signage.
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RRD Engineering Day was a comprehensive examination of the many factors woven into the choices industrial engineers must make to achieve the right durable labeling solution.
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When one of the nation’s largest supermarket chains launched a new retail environment, the need for a consistent engaging in-store experience was paramount.
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In an effort to create diverse visuals across a variety of applications in-store, this major American home improvement retailer struggled to maintain rigorous adherence to its established brand.
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Want to know where the in-store experience is headed? Here are four retail trends for 2019 that might make an impact on your in-store marketing strategy.
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When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing ch
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Every company wants to be thought of as customer-centric; few succeed. Here's how one major retailer made it happen with our six-step approach.
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E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s how major brands are using it to their advantage.
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The email marketing best practices outlined here encourage self-evaluation to increase ROI and guide your campaigns to meaningful improvement.
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In our latest retail report, we highlight the five in-store shopper marketing trends making inroads right now in the brick-and-mortar experience.
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If you’re keen on leveraging buy online, pickup in-store in the most positive way possible, consider adopting these retail philosophies.
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Without the proper support, strategy and tools, it can be difficult to have an effective franchise marketing plan. RRD can help find the red flags to avoid.
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Digicom by RRD transforms catalogs, circulars and flyers into interactive shopping experiences across web, mobile and email channels that have helped clients increase customer inquiries and online rev
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Entering an aggressive five-year growth strategy, this national beauty supply retailer had one (big) problem: it lacked general informational control across the entire visual merchandising life cycle.
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Having a tangible print component in your marketing mix makes so much sense in the current retail space. This playbook provides you some proof.
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