Consumer Behavior July Update — Retail
To keep a pulse on consumer behavior, our Market Intelligence team pulled together a snapshot of the most credible research available (June 2020) on COVID-19’s effect on the retail industry.
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In-Store
Resources on in-store marketing for marketing and communications professionals.
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RRD Content & Creatives Services | COVID-19
The transition to working from home during this challenging time has meant a drop in productivity, efficiency, and creativity. With RRD Content & Creative Services, it doesn’t have to be that way.
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Variable 4-Color PIRX Cards and Relevant Content Heightens ROI | Retail
A retail marketer wanted to determine if it was worth the added cost to produce and mail a more costly 8-page mailer versus a simplified 6-page self-mailer.
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What It Takes to Gain True In-Store Consumer Insight
Through the due diligence of assessing a store's current state and then performing store optimization testing, retailers can launch initiatives with confidence and statistical backing.
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RRD Facility Spotlight: Kirk Road
We recently touched base with Troy Lancor, Kirk Road's Director of Business Development, to learn more about this RRD facility's appeal and what’s making it stand out in the print crowd.
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In-Home Research Offers Insight into Customer Decision Making | Retail
A national home furnishings company uses in-home interviews to understand the process consumers follow for researching upholstered furniture.
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Consumer Perception Research Helps Improve Brand Positioning | Retail
As consumer perception of “good value” evolves, one women's clothing retail chain sought a research solution that would help better position itself in the minds of its customers.
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In-Store Intercepts Define Path to Collaborative Tool | Retail
In-store interviews were deployed to better understand the tools (and features) designers and customers found helpful in designing an interior space.
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Signage Localization — Why It Matters to the Future of In-Store CX
For retailers interested in optimizing their in-store environments, variable composition engines and robust store profiling have emerged as two essentials for the future of retail signage.
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5 Takeaways on Durable Labels from RRD’s First Engineering Day
RRD Engineering Day was a comprehensive examination of the many factors woven into the choices industrial engineers must make to achieve the right durable labeling solution.
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Super Grocer Gets Fresh In-Store Signage in Record Time | Grocery
When one of the nation’s largest supermarket chains launched a new retail environment, the need for a consistent engaging in-store experience was paramount.
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Custom-Built On-Site Creative Team Drives Client Goals | Retail
In an effort to create diverse visuals across a variety of applications in-store, this major American home improvement retailer struggled to maintain rigorous adherence to its established brand.
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4 Retail Trends Refining the In-Store Experience in 2019
Want to know where the in-store experience is headed? Here are four retail trends for 2019 that might make an impact on your in-store marketing strategy.
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Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen
When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing ch
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Customer Centricity Through Contact Strategy: How a Major Retailer Made it Work
Every company wants to be thought of as customer-centric; few succeed. Here's how one major retailer made it happen with our six-step approach.
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How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit
E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s how major brands are using it to their advantage.
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For Retailers Who Need a Fresh Perspective on Email Marketing
The email marketing best practices outlined here encourage self-evaluation to increase ROI and guide your campaigns to meaningful improvement.
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On Trend In-Store Shopper Marketing: Five Trends That Matter Most — Right Now — to the Brick-and-Mortar Checkout Experience
In our latest retail report, we highlight the five in-store shopper marketing trends making inroads right now in the brick-and-mortar experience.
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3 Retail Philosophies to Optimize Click-and-Collect
If you’re keen on leveraging buy online, pickup in-store in the most positive way possible, consider adopting these retail philosophies.
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Franchisors: 5 Red Flags in Your Franchise Marketing Plan
Without the proper support, strategy and tools, it can be difficult to have an effective franchise marketing plan. RRD can help find the red flags to avoid.
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