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The 2020 Industrial Labels Toolkit | Engineers Edition
We turned to our resident experts in the industrial labels space and asked them one question: When it comes to durables, what should engineers care about into 2020? Here's what they said.
Reverse Mentoring and Its Strategic Relevance in 2020
By pairing senior managers with younger executives, reverse mentoring encourages more meaningful transfers of knowledge and also facilitates better intergenerational relationships and communication.
Signage Localization — Why It Matters to the Future of In-Store CX
For retailers interested in optimizing their in-store environments, variable composition engines and robust store profiling have emerged as two essentials for the future of retail signage.
3 Management Mistakes Draining Knowledge Worker Productivity
What should leadership do (or not do) to keep knowledge workers on track and working as effectively as possible? Here are three potential management mistakes worth avoiding.
A New Way to Test Direct Mail at a Fraction of the Cost and Time
In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.
Understanding the Need for Marketing Attribution at the Person Level
Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look multi-touch attribution as the solution.
5 Takeaways on Durable Labels from RRD’s First Engineering Day
RRD Engineering Day was a comprehensive examination of the many factors woven into the choices industrial engineers must make to achieve the right durable labeling solution.
The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution
Before committing to any major software purchase, we explain why it's critical for decision makers to look at their organization’s bigger data picture — starting with first-party data.
Outsourcing Your Content and Creative Services: 10 Reasons Why This Might Be the Best Decision You Make All Year
The challenges tied to your creative output are more common than you might think. By looking externally for a solution, the advantages that often accompany that decision are abundant.
Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment
Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because why put postage on an inferior product, especially if you don't have to?
The 7 Most Effective Direct Mail Strategies in Personalization
Here are seven effective — and proven — direct mail formats that integrate personalization to make a huge difference in overall sales.
RRD’s Doug Ryan Talks Company Transformation on The Tech Blog Writer Podcast
On The Tech Blog Writer Podcast, Doug Ryan, President of RRD Marketing Solutions, discussed adapting as a leader in an unpredictable marketing industry.
5 Tough Questions: Content and Creative Services in Healthcare
From modernizing clinical content to serving overstretched in-house teams, we discuss the current and future state of content marketing in healthcare.
3 Retail Philosophies to Optimize Click-and-Collect
If you’re keen on leveraging buy online, pickup in-store in the most positive way possible, consider adopting these retail philosophies.
Alexa, What’s Our Voice-Activated Communications Strategy?
Here’s a closer look at how implementing a voice-activated communications strategy can transform customer communications into conversations.
Data Visualization 101 for Non-Data Professionals
Here's what non-data professionals must know about data visualizations to transform lifeless data points into tangible actions and results.
How to Bridge the Gap Between Creative Ambitions and the Bottom Line
Overcoming the gap between creative innovation and your bottom line may require a personnel solution rooted in outsourced support.
Vendor Landscape Explained: Customer Database and Engagement Agencies
To help optimize the vendor selection process, Forrester analyst Fatemeh Khatibloo discusses the customer database and engagement agency landscape.
The Rise and Fall of Media: The False Choice of the Channel Wars
Setting physical and digital channels in opposition is a trap for marketers. Instead, they need to work together for the best customer experience.
Top 4 Reasons UX Research Isn’t Getting Executive Buy-In — And How to Fix It