Healthcare & Insurance
Resources for marketing and communications professionals in the healthcare industry.
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Read ArticleAutomated Migration of Complex Letter Templates Drives Efficiency
A health care services company wanted to migrate more than 1,000 letter templates to an automated system with a partner that could provide a clear path to complete the project.
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A New Way to Test Direct Mail at a Fraction of the Cost and Time
In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.
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Read Article3 Keys to Adapting Traditional Communications in a Digital World
We discuss how companies in heavily regulated industries are moving from traditional print workflows to modern approaches for digital distribution that are scalable and compliant.
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RRD Supply Chain Connected Care Solutions
RRD Supply Chain's Connected Care solutions help bridge critical gaps in a complex healthcare ecosystem.
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Understanding the Need for Marketing Attribution at the Person Level
Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look multi-touch attribution as the solution.
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e-Delivery Playbook: 10 Digital Tactics for an Omnipresent Customer Experience
It’s time to be where your customers expect you to be. Our e-Delivery playbook will help you better understand the communications tech relevant to your customers.
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Read Article3 Priorities Essential to Your 2020 Healthcare Communications Strategy
To effectively increase the efficacy of your healthcare communications strategy, all while spending the same amount (or maybe even less) as before, consider these three priorities essential.
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Read ArticleHow Marketers Can Strengthen Healthcare Member Engagement — and Prevent Attrition
If you’re looking to strengthen healthcare member engagement, then you’re going to have to spend a lot more time getting to know your members than you used to.
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Read ArticleDefend Against the Data Breach: 2018 Healthcare Data Security Checklist for Healthcare Organizations
Review this informative healthcare data security checklist from RRD with your IT teams to help your health organization avoid being hacked in 2018.
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Read Article5 Tough Questions: Content and Creative Services in Healthcare
From modernizing clinical content to serving overstretched in-house teams, we discuss the current and future state of content marketing in healthcare.
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Read ArticleHealth Screening Success Story
By drawing on RRD ’s supply chain expertise the customer was able to fully utilize capital resources in the areas of sales and customer service.
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Read ArticleHow to Fast-Lane Your AEP Direct Mail Testing
As an alternative to live direct mail testing, predictive testing is an accurate, cost-optimizing use of data to identify a “winner” before production.
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Supply Chain: Medical Industry Solutions
RRD is a recognized provider of global supply chain services, with decades of experience in developing and delivering value-add solutions to the medical sector.
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Read ArticleBlood Centers Success Story
RRD’s ability to manage hundreds of suppliers internationally helped the customer achieve consolidation, standardization and significantly reduced costs associated with material usage.
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Read ArticleRRD Talks Digital Content Delivery on the Entrepreneur Podcast Network
On Entrepreneur Podcast Network, the President of RRD Business Communications Solutions discusses product innovations in digital content delivery.
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Read ArticleCustom Procedure Tray Kitting Success Story
RRD developed a comprehensive solution to drive efficiencies, improve turnaround time and accomplish a rapid project implementation, while maintaining the highest standards of quality.
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Read ArticleMobile Accessories Success Story
RRD implemented an integrated solution that provides their customer with demand-driven production and distribution that helps to create a unique competitive advantage.
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Read ArticleUsability Testing Mobile App Drives Adoption, Effectiveness
University Hospitals Health System sought to thoroughly test its new mobile app and also gain constructive consumer feedback regarding its usefulness.
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Read ArticleTwo-Color Variable Messaging Produces Astounding Lift in Response
Producing millions of pieces of direct mail annually, this large, well-established insurance company turned to proprietary imaging tech to add personalization and reduce production costs.
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Read ArticleVascular Access Device Solutions
RRD's solutions create efficiencies across the vascular device supply chain, helping to streamline processes while remaining responsive to budget realities.
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