Direct Mail Insights for Smarter Annual Appeals in 2020
Two strategists with over 50 years of combined direct marketing experience talk about smart direct mail trends generating wins in the charitable giving space.
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Healthcare & Insurance
Resources for marketing and communications professionals in the healthcare industry.
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Push to Simplify Kitting Eliminates Overhead Costs | Healthcare & Insurance
A push to streamline print and kitting processes and optimize efficiency was in order for an innovative global healthcare leader.
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What It Means to Be Data-Driven for Annual Appeals
Doug Swager, a 35-year data-analytics veteran and Director of Analytic Services at RRD, talks about making the most of donor data for an effective 2020 annual appeal program.
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5 Creative Considerations for a More Inspiring Annual Appeal
We connect with a 25-year veteran of the creative services industry to discuss creative considerations every fundraiser should consider as they evolve their annual appeal program in 2020.
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Consumer Behavior June Update — Healthcare
To keep a pulse on consumer behavior, our Market Intelligence team pulled together a snapshot of the most credible research available (mid-May 2020) on COVID19’s effect on the healthcare industry.
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Comprehensive Communications Management Assessment | Healthcare
RRD’s comprehensive assessment is a customized, uniquely powerful approach to measure and optimize communications management practices for enterprise organizations.
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10 Ways to Evolve Your Annual Appeal in Uncertain Times
To help keep you on track to meet your organization’s fundraising goal(s), we’ve pulled together tips to help you drive your annual appeals forward in these uncertain times.
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RRD Content & Creatives Services | COVID-19
The transition to working from home during this challenging time has meant a drop in productivity, efficiency, and creativity. With RRD Content & Creative Services, it doesn’t have to be that way.
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Supply Chain: Medical Kitting for Test Kits
For rapid mobilization, lean on RRD’s scale, scope, and regulatory credentials to support the kitting, packaging and shipping of COVID-19 test kits.
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Assumptive Positioning Lifts Direct Mail Response | Insurance
In an environment of tired controls and aggressive competitive testing, an insurance company challenged to beat their own direct mail control.
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Replacement of Nonstandard Mailer Saves Over $4.3M | Insurance
RRD's patented Flex Mailer provides leading insurance a competitive solution to an outsourced mailing package that no longer met USPS mailing standards.
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Supply Chain Optimization for Remote Patient Care Program | Healthcare
A leading healthcare company sought out to lower costs and reduce supply chain complexity for its customized convenience packs sent to patients' homes.
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Print Management Solution Consolidates, Cuts Costs by 20% | Healthcare
RRD helped an integrated health system reduce its print spend. Redesigns, value added analysis and leveraging all purchases with RRD resulted in significant savings.
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Communications Assessment Reveals Six-Figure Savings | Insurance
Using spend data provided by the client compared to project operating costs — and leveraging the model RRD recommended — RRD was able to predict potential savings with the communications assessment.
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Workflow Analysis Streamlines Documents, Saves $2.7M | Healthcare
RRD's Document Pathways, a workflow analysis solution, helped one hospital system reduce their forms universe by 9,000 and save approximately $2.7 million in print related costs.
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Automated Ordering Solution Improves Inventory Management | Healthcare
RRD provided a healthcare system's network of clinics a process for easy ordering while reducing obsolescence and improving inventory management.
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In-Line Solution Maintains Print Quality, Reduces Costs | Healthcare
As RRD closely reviewed a healthcare magazine’s production process, potential cost savings were identified within the bindery process.
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CustomPoint Implementation Delivers Inventory Control | Healthcare
Leveraging RRD's CustomPoint, an end-to-end print management solution, ordering, fulfillment, content customization, and direct mail campaign management were all centralized within one interface.
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Supply Chain: Diabetes Care Solutions
As a single global supply chain partner for diabetes care companies, RRD's comprehensive suite of value-add solutions address every facet of the supply chain.
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Communicate and Persuade: 6 Email Subject Line Best Practices
Here are six email marketing best practices to consider when creating a subject line that communicates and persuades in any inbox.
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