What 'Patient as Customer' Means for Post-Pandemic Health Care
As patients evolve into consumers, their expectations have led to a more consumer-oriented focus on how healthcare organizations need to communicate.
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Healthcare & Insurance
Resources for marketing and communications professionals in the healthcare industry.
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Reimagining the Care Experience with Care Kits
For many healthcare organizations, care kits can provide a way to drive engagement and loyalty among their members and patients amid new normals.
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Webinar: Are Kits The Key to Reimagining the Care Experience?
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Medtech Leader Revamps Complex, Global Packaging Processes | Healthcare
For a leading medical technology organization, RRD developed a solution that eliminated the complexity of the company’s packaging processes while improving quality assurances.
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3 Keys to Driving Document Automation with Reusable Data
There is plenty of upside when it comes to generating compliance documents more efficiently. If you’re pursuing the idea of doing more with less, give automation some serious thought.
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Webinar: The Top Trends Influencing the Current State of Content and Creative in Healthcare
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Evolution from Patient to Consumer | Healthcare Communications
In this paper, we present a perspective on the challenges and trends impacting healthcare communications and why there is need for a Chief Communications Officer (CCO).
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Hospital System Adopts Simplified COVID-Screened Visitors' Badge | Healthcare
RRD developed a solution for a large non-profit healthcare organization with five citywide hospitals in need of “COVID SCREENED FOR ENTRY'' labels for visitors to wear.
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Webinar: Document Automation In Healthcare
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Make Digitizing Your Documents a 2021 Top Priority
As customer preference of digital documents over paper continues to build, it’s important to recognize that document digitization can go a long way in improving the customer experience.
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How COVID Made Document Automation a Medicare Industry Must for 2021
To overcome manual process challenges, document automation can transform how Medicare Advantage organizations create and version their Medicare compliance documents.
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Health Plan Gains Efficiency Overhaul for Document Management | Insurance
RRD introduced a purpose-built software to eliminate mid-size health insurance carrier's practice of circulating Word documents for version control.
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Marketers: Your Awareness Checklist for COVID-19 Vaccine Distribution
Use this awareness checklist for COVID-19 vaccine distribution to help identify any gaps in your capabilities or support in marketing and business operations.
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Wellness Kits Receive Supply Chain Support During Pandemic | Healthcare
Wanted to send 3 million wellness kits, a healthcare company turned to RRD for supply chain support and our solutions experts developed a highly scalable, multi-site solution.
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Scaling E-Learning to Reach and Train Employees Remotely | Insurance
To deliver a fully-remote e-learning program for a large insurance group, RRD GO Creative recommended a customized, three-point e-learning solution to drive adoption and effectiveness.
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Cleanroom Kitting and Assembly Solution for Medical Device Manufacturer | Healthcare
RRD’s client, a medical device company, elected to focus on research and development as well as marketing and customer service while outsourcing its manufacturing activities.
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Consolidated Global Strategic Sourcing Leads to Major Savings | Healthcare
A medical device manufacturer was shifting from a single plant sourcing model to consolidated global strategic sourcing to reduce their supply base and redirect spend.
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Health System Gains Real Visibility in Total Communications Spend | Healthcare
A large hospital system sought to identify process inefficiencies and breakdowns that were creating cost and control issues, and also gain centralized visibility into its total communications spend.
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Direct Mail Insights for Smarter Appeals in 2021
Two strategists with over 50 years of combined direct marketing experience talk about smart direct mail trends generating wins in the charitable giving space.
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Push to Simplify Kitting Eliminates Overhead Costs | Healthcare & Insurance
A push to streamline print and kitting processes and optimize efficiency was in order for an innovative global healthcare leader.
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What It Means to Be Data-Driven for Annual Appeals
Doug Swager, a 35-year data-analytics veteran and Director of Analytic Services at RRD, talks about making the most of donor data for an effective 2020 annual appeal program.
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5 Creative Considerations for Fundraising that Resonates
We connect with a 25-year veteran of the creative services industry to discuss creative considerations every fundraiser should consider as they evolve their donor outreach program in 2020.
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Consumer Behavior Winter Update — Healthcare
To keep a pulse on consumer behavior, our Market Intelligence team pulled together a snapshot of the most credible research available on COVID-19’s effect on the healthcare industry.
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