Guide

This Stream includes all of our Guide Flipbooks.

  • e-Delivery Playbook: 10 Digital Tactics for an Omnipresent Customer Experience

    e-Delivery Playbook: 10 Digital Tactics for an Omnipresent Customer Experience

    It’s time to be where your customers expect you to be. Our e-Delivery playbook will help you better understand the communications tech relevant to your customers.

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  • Customer Centricity Through Contact Strategy: How a Major Retailer Made it Work

    Customer Centricity Through Contact Strategy: How a Major Retailer Made it Work

    Every company wants to be thought of as customer-centric; few succeed. Here's how one major retailer made it happen with our six-step approach.

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  • The Mistake Maker’s Guide to Email Marketing: Here’s How to Avoid Email’s 15 Worst Mistakes

    The Mistake Maker’s Guide to Email Marketing: Here’s How to Avoid Email’s 15 Worst Mistakes

    From campaign planning to design to production, our experts share 15 email marketing best practices to help you right some of your biggest – and costliest – email wrongs.

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  • One-Click Access: Email Reporting Playbook

    One-Click Access: Email Reporting Playbook

    Isn’t it time you get more out of your email metrics? From KPI adjustment to identifying the right email marketing tools, you’ll find this guide to give you the direction you need to produce truly act

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  • Cloud Direct Playbook: Optimize Journey Builder to Maximize Your SFMC Investment

    Cloud Direct Playbook: Optimize Journey Builder to Maximize Your SFMC Investment

    These plays will help you integrate offline marketing with SFMC and execute targeted, data‑driven marketing to drive engagement and ROI.

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  • Do You Care Enough About Communications Management? Seven Bottom-Line Benefits to Assessing Your Print Communications Program (and the 17 To

    Do You Care Enough About Communications Management? Seven Bottom-Line Benefits to Assessing Your Print Communications Program (and the 17 To

    There's a payoff to putting your communications management under the microscope. Here's what can happen when you make it a priority ...

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  • The 7 Most Effective Direct Mail Strategies in Retail

    The 7 Most Effective Direct Mail Strategies in Retail

    Having a tangible print component in your marketing mix makes so much sense in the current retail space. This playbook provides you some proof.

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  • The 7 Most Effective Direct Mail Strategies in Personalization

    The 7 Most Effective Direct Mail Strategies in Personalization

    Here are seven effective — and proven — direct mail formats that integrate personalization to make a huge difference in overall sales.

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  • Successful Tests to Improve Direct Mail Response: 24 Format and Feature Enhancements With Proven Track Records

    Successful Tests to Improve Direct Mail Response: 24 Format and Feature Enhancements With Proven Track Records

    The following formats and features were found to be definite winners when it came to increasing response in a mailing by 10% to 15% on average.

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  • How to Avoid Email Fatigue: The Four-Step Process to Determine the Cost of Over-Contacting Customers

    How to Avoid Email Fatigue: The Four-Step Process to Determine the Cost of Over-Contacting Customers

    How to Avoid Email Fatigue: The Four-Step Process to Determine the Cost of Over-Contacting Customers

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  • Increasing Website Usability to Improve Conversion: Why & Where to Begin

    Increasing Website Usability to Improve Conversion: Why & Where to Begin

    A positive CX is your competitive advantage. Optimizing your website through proven usability principles is the first step to achieving it. Our guide will show you how.

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  • 101 Insider Tips on Direct Mail: Breakthrough Ideas and Time-Tested Reminders to Drive Results and Savings

    101 Insider Tips on Direct Mail: Breakthrough Ideas and Time-Tested Reminders to Drive Results and Savings

    Direct mail is not going anywhere. Why are we so sure? Because it appeals to our senses in ways no other marketing channel can. So make the most of it. Here are 101 breakthrough ideas and time-tested

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