Tip Sheet: How to Maximize Your Service Provider Relationships
To ensure that your investment in partnering with another business appreciates over time, here are 10 tips that we believe will help you drive ROI.
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Guide
This Stream includes all of our Guide Flipbooks.
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Playbook: What It Takes to Rapidly Scale Your COVID-19 Testing Program
This acceleration playbook explains why a seamless supply chain and communications strategy are critical for expanding a COVID-19 testing program.
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A Playbook for Effective Fundraising in 2022
In this fundraising playbook, we’ve pulled together a handful of donor engagement tactics proven to work well for both nonprofit and educational institutions.
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Playbook: Ending Work From Home
In this how-to playbook, gain helpful cues to safely bring those employees who have been working from home in response to COVID-19 back to your offices and facilities.
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The 2021 Industrial Labels Toolkit | Engineers Edition
We turned to our resident experts in the industrial labels space and asked them one question: When it comes to durables, what should engineers care about in 2021? Here's what they said.
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E-Delivery Playbook: Digital Tactics for a Smarter, Safer, More Secure CX
Communicating with consumers in the ways they prefer is critical. Here are digital tactics we’re high on to help you deliver smarter, safer, more secure customer experiences.
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Customer Centricity Through Contact Strategy: How a Major Retailer Made it Work
Every company wants to be thought of as customer-centric; few succeed. Here's how one major retailer made it happen with our six-step approach.
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The Mistake Maker’s Guide to Email Marketing: Here’s How to Avoid Email’s 15 Worst Mistakes
From campaign planning to design to production, our experts share 15 email marketing best practices to help you right some of your biggest – and costliest – email wrongs.
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One-Click Access: Email Reporting Playbook
Isn’t it time you get more out of your email metrics? From KPI adjustment to identifying the right email marketing tools, you’ll find this guide to give you the direction you need to produce truly act
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Cloud Direct Playbook: Optimize Journey Builder to Maximize Your SFMC Investment
These plays will help you integrate offline marketing with SFMC and execute targeted, data‑driven marketing to drive engagement and ROI.
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White Paper: Do You Care Enough About Communications Management?
There's a payoff to putting your communications management under the microscope. Here's what can happen when you make it a priority ...
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The 7 Most Effective Direct Mail Strategies in Retail
Having a tangible print component in your marketing mix makes so much sense in the current retail space. This playbook provides you some proof.
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The 7 Most Effective Direct Mail Strategies in Personalization
Here are seven effective — and proven — direct mail formats that integrate personalization to make a huge difference in overall sales.
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Successful Tests to Improve Direct Mail Response: 24 Format and Feature Enhancements With Proven Track Records
The following formats and features were found to be definite winners when it came to increasing response in a mailing by 10% to 15% on average.
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How to Avoid Email Fatigue: The Four-Step Process to Determine the Cost of Over-Contacting Customers
How to Avoid Email Fatigue: The Four-Step Process to Determine the Cost of Over-Contacting Customers
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Increasing Website Usability to Improve Conversion: Why & Where to Begin
A positive CX is your competitive advantage. Optimizing your website through proven usability principles is the first step to achieving it. Our guide will show you how.
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101 Insider Tips on Direct Mail: Breakthrough Ideas and Time-Tested Reminders to Drive Results and Savings
Direct mail is not going anywhere. Why are we so sure? Because it appeals to our senses in ways no other marketing channel can. So make the most of it. Here are 101 breakthrough ideas and time-tested
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