We turned to our resident experts in the industrial labels space and asked them one question: When it comes to durables, what should engineers care about into 2020? Here's what they said.
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It’s time to be where your customers expect you to be. Our e-Delivery playbook will help you better understand the communications tech relevant to your customers.
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Every company wants to be thought of as customer-centric; few succeed. Here's how one major retailer made it happen with our six-step approach.
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From campaign planning to design to production, our experts share 15 email marketing best practices to help you right some of your biggest – and costliest – email wrongs.
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Isn’t it time you get more out of your email metrics? From KPI adjustment to identifying the right email marketing tools, you’ll find this guide to give you the direction you need to produce truly act
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These plays will help you integrate offline marketing with SFMC and execute targeted, data‑driven marketing to drive engagement and ROI.
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There's a payoff to putting your communications management under the microscope. Here's what can happen when you make it a priority ...
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Having a tangible print component in your marketing mix makes so much sense in the current retail space. This playbook provides you some proof.
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Here are seven effective — and proven — direct mail formats that integrate personalization to make a huge difference in overall sales.
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The following formats and features were found to be definite winners when it came to increasing response in a mailing by 10% to 15% on average.
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How to Avoid Email Fatigue: The Four-Step Process to Determine the Cost of Over-Contacting Customers
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A positive CX is your competitive advantage. Optimizing your website through proven usability principles is the first step to achieving it. Our guide will show you how.
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Direct mail is not going anywhere. Why are we so sure? Because it appeals to our senses in ways no other marketing channel can. So make the most of it. Here are 101 breakthrough ideas and time-tested
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