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Increasing Engagement and Revenue with Email Analytics | Retail
Increasing Engagement and Revenue with Email Analytics | Retail

With a loosely controlled email stream, this international retailer failed to recognize the detrimental eff...

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Creative Rotation Strategy Avoids Format Fatigue, Lifts Response | Telecom
Creative Rotation Strategy Avoids Format Fatigue, Lifts Response | Telecom

Sending tens of millions of promotional mailpieces each month to an unsubscribed audience, format fatigue i...