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Increasing Engagement and Revenue with Email Analytics
Increasing Engagement and Revenue with Email Analytics

With a loosely controlled email stream, this international retailer failed to recognize the detrimental eff...

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Creative Rotation Strategy Avoids Format Fatigue, Lifts Response
Creative Rotation Strategy Avoids Format Fatigue, Lifts Response

Sending tens of millions of promotional mailpieces each month to an unsubscribed audience, format fatigue i...