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Two-Color Variable Messaging Produces Astounding Lift in Response
Two-Color Variable Messaging Produces Astounding Lift in Response

Producing millions of pieces of direct mail annually, this large, well-established insurance company turned...

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17 Direct Marketing Tactics that Drive Consumers In-Store
17 Direct Marketing Tactics that Drive Consumers In-Store

Buyers expect a tempting product deal, a connection with your brand, and convenience. Here are 17 direct ma...