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Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

August 12, 2019 RRD, RR Donnelley

You might be surprised how many companies launch direct mail programs based on little or no predictive research. 

Our question to you is: Why put postage on an inferior product if you don’t have to?

In this white paper, get a researcher's point of view on the significant time and cost savings — not to mention the  accuracy — marketers can garner through pre-mail testing.

Previous Flipbook
Assumptive Positioning Lifts Response
Assumptive Positioning Lifts Response

See how a national insurance company increased response by 179%.

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The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution
The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution

Before committing to any major software purchase, we explain why it's critical for decision makers to look ...