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Discount Optimization Testing Increases Direct Mail ROI
Discount Optimization Testing Increases Direct Mail ROI

This home furnishings retailer realized a significant boost in revenue through a direct mail testing matrix...

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Why Print, Digital Are Key To Engaging Consumers In a Cluttered Market: Q&A with RRD’s John Pecaric
Why Print, Digital Are Key To Engaging Consumers In a Cluttered Market: Q&A with RRD’s John Pecaric

In a market saturated with advertisers, learn from RRD's John Pecaric how to break through the clutter and ...