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17 Direct Marketing Tactics that Drive Consumers In-Store
17 Direct Marketing Tactics that Drive Consumers In-Store

Buyers expect a tempting product deal, a connection with your brand, and convenience. Here are 17 direct ma...

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Successful Tests to Improve Direct Mail Response: 24 Format and Feature Enhancements With Proven Track Records
Successful Tests to Improve Direct Mail Response: 24 Format and Feature Enhancements With Proven Track Records

The following formats and features were found to be definite winners when it came to increasing response in...