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Subscription Marketing: How to Leverage Continuity for Greater Rewards
Subscription Marketing: How to Leverage Continuity for Greater Rewards

We explain why subscription-based marketing is so popular and how this viable business model can help you g...

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Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment
Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because wh...