Resources on direct mail for marketing and communications professionals.
For nearly 20 years, I had the pleasure of serving as VP of Marketing and Communications at a statewide community college system. Here’s what I learned about developing an outreach strategy.
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THE OPTICHANNEL OPPORTUNITY REPORT
Marketers see economic uncertainty as their catalyst for growth
A prospective student isn’t just a student anymore; they’re a customer. Here’s what to keep in mind when communicating with these prospective customers during the application and enrollment process.
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Already working with an existing direct mail supplier, a leading telecom provider called upon RRD to run an initial direct mail and client services test.
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Webinar: Direct Mail Lessons Learned Using a Virtual Test Method
WATCH ON-DEMANDA fintech lending services startup turned to RRD to effectively pivot beyond its traditional digital marketing channels and expand its prospective consumer reach through a fresh direct mail strategy.
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A leading financial services company leveraged RRD’s closed-end mail format solution to streamline processes and lower cost per piece (CPP) while maintaining current response rates.
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Webinar: Optimizing the Direct Mail Channel
WATCH ON-DEMANDBy leveraging multiple control formats in a creative rotation strategy, a major telecom brand collaborates with RRD direct mail experts to keep its mailings looking fresh and innovative.
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Adding a personalized survey to a nonprofit's already successful jumbo-sized “Annual Appeal” direct mail campaign proved to be a breakthrough winner, improving response by up to 50%.
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A large e-commerce retailer with a prescription savings platform, pivoted to a direct mail strategy led by RRD, who took over printing and production of a newly designed mail piece.
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A large e-commerce organization looked to RRD to develop a comprehensive direct mail program that included the purchasing of prospective employee data based on current employee demographics.
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A leading healthcare brand sought RRD's end-to-end services to reduce production costs and support content optimization on a tight deadline.
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For one major car manufacturer, RRD activated its Digimag platform to seamlessly transform static brochure PDFs into interactive experiences for car buyers.
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You just discovered 14 tips to drive connection, acquisition, and retention in 2023. Time-tested and highly actionable, there's something here to help you elevate your donor and member engagement.
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Driven by a deep roster of experienced direct mail strategists, designers, and engineers, RRD Marketing Solutions – Green Bay can deliver a full agency model whenever necessary.
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Utilizing Acuity™ by RRD, a national chain of automotive service centers was able to see pre-market testing results before launching a physical direct mail campaign.
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Organizations everywhere have been affected by the current labor shortage. The direct mail industry is no exception. Here's what it may mean for your direct mail program, right now.
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Get to know Flex Mailer from RRD Packaging Solutions — in less than 90 seconds.
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When a university showed interest in leveraging variable print for an upcoming round of mailers, RRD wholeheartedly supported the idea — then executed on it.
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A large nonprofit organization heavily invested in direct mail marketing turned to Acuity by RRD to shorten timelines, reduce costs, and gain clear insight on creative variables within its campaigns.
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An American QSR collaborated with RRD Marketing Solutions to design a multichannel approach to engage local subscribers prior to new store openings.
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Two strategists with over 50 years of combined direct marketing experience talk about smart direct mail trends generating wins in the charitable giving space.
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