Personalized Mailer Becomes Centerpiece of Campus Culture | Education
When a university showed interest in leveraging variable print for an upcoming round of mailers, RRD wholeheartedly supported the idea — then executed on it.
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Direct Mail
Resources on direct mail for marketing and communications professionals.
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Predictive Model Fast Tracks Direct Mail Testing, Lowers Costs | Nonprofit
A large nonprofit organization heavily invested in direct mail marketing turned to Acuity by RRD to shorten timelines, reduce costs, and gain clear insight on creative variables within its campaigns.
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Optichannel Campaign Drives New Market Awareness, Engagement | Restaurant
An American QSR collaborated with RRD Marketing Solutions to design a multichannel approach to engage local subscribers prior to new store openings.
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Direct Mail Insights for Smarter Appeals in 2021
Two strategists with over 50 years of combined direct marketing experience talk about smart direct mail trends generating wins in the charitable giving space.
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What It Means to Be Data-Driven for Annual Appeals
Doug Swager, a 35-year data-analytics veteran and Director of Analytic Services at RRD, talks about making the most of donor data for an effective 2020 annual appeal program.
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5 Creative Considerations for Fundraising that Resonates
We connect with a 25-year veteran of the creative services industry to discuss creative considerations every fundraiser should consider as they evolve their donor outreach program in 2020.
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10 Ways to Evolve Your Appeal in Uncertain Times
To help keep you on track to meet your organization’s fundraising goal(s), we’ve pulled together tips to help you drive your appeals forward in uncertain times.
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RRD Content & Creatives Services | COVID-19
The transition to working from home during this challenging time has meant a drop in productivity, efficiency, and creativity. With RRD Content & Creative Services, it doesn’t have to be that way.
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End-to-End Creative Drives 401(k) Transition Materials for E-Commerce Giant | Financial Services
E-commerce giant sought to work with a true partner to create a multimedia communications campaign that would drive awareness for transition to new 401(k) plan.
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Clean Release Cards Lead to Increased Catalog Spend | Retail
A large cataloger operating a chain of retail stores sought an opportunity to add value and increase the ROI of its catalogs through the use of clean release coupon cards.
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Variable 4-Color PIRX Cards and Relevant Content Heightens ROI | Retail
A retail marketer wanted to determine if it was worth the added cost to produce and mail a more costly 8-page mailer versus a simplified 6-page self-mailer.
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Direct Mail Strategy Evolves to Full Variable Versioning | Retail
A large national retailer challenged RRD to help them develop new and effective micro-targeted campaigns to advance their efforts toward elevating the performance of their reward mailings.
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Assumptive Positioning Lifts Direct Mail Response | Insurance
In an environment of tired controls and aggressive competitive testing, an insurance company challenged to beat their own direct mail control.
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Replacement of Nonstandard Mailer Saves Over $4.3M | Insurance
RRD's patented Flex Mailer provides leading insurance a competitive solution to an outsourced mailing package that no longer met USPS mailing standards.
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Flex Mailer™ Offers University Fresh Approach to Recruiting | Education
RRD introduced its Flex Mailer™ to a university seeking a new direct mail solution that not only accommodates a wide variety of personalized content, but delivered significant postage savings.
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RRD Facility Spotlight: Kirk Road
We recently touched base with Troy Lancor, Kirk Road's Director of Business Development, to learn more about this RRD facility's appeal and what’s making it stand out in the print crowd.
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Personalized Coupon Booklets Boost Redemption Rates | Grocery
Leveraging digital inkjet web printing, advanced data management software and in-house mailing, RRD produced and mailed 466,000 variable coupon booklets in 10 days.
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Using Technology to Centralize, Optimize Print Marketing Operations | CPG
Greater control of print activities, increased vendor diversity and overall savings became a reality with RRD's production and supplier management technology solution.
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CustomPoint Implementation Delivers Inventory Control | Healthcare
Leveraging RRD's CustomPoint, an end-to-end print management solution, ordering, fulfillment, content customization, and direct mail campaign management were all centralized within one interface.
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A New Way to Test Direct Mail at a Fraction of the Cost and Time
In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.
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