Direct Mail
Resources on direct mail for marketing and communications professionals.
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A New Way to Test Direct Mail at a Fraction of the Cost and Time
In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.
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101 Insider Tips on Direct Mail: Breakthrough Ideas and Time-Tested Reminders to Drive Results and Savings
Direct mail is not going anywhere. Why are we so sure? Because it appeals to our senses in ways no other marketing channel can. So make the most of it. Here are 101 breakthrough ideas and time-tested
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Read ArticleWinning Direct Mail Marketing Tips: Creating the Best Copy for Your Direct Mail Campaign
Here we explain how to make the best ad copy for your direct mail marketing strategy to ensure you get the most out of your messaging.
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The 7 Most Effective Direct Mail Strategies in Personalization
Here are seven effective — and proven — direct mail formats that integrate personalization to make a huge difference in overall sales.
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Read ArticleTwo-Color Variable Messaging Produces Astounding Lift in Response
Producing millions of pieces of direct mail annually, this large, well-established insurance company turned to proprietary imaging tech to add personalization and reduce production costs.
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The 7 Most Effective Direct Mail Strategies in Retail
Having a tangible print component in your marketing mix makes so much sense in the current retail space. This playbook provides you some proof.
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Read Article17 Direct Marketing Tactics that Drive Consumers In-Store
Buyers expect a tempting product deal, a connection with your brand, and convenience. Here are 17 direct marketing tactics to exceed those expectations.
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Cloud Direct Playbook: Optimize Journey Builder to Maximize Your SFMC Investment
These plays will help you integrate offline marketing with SFMC and execute targeted, data‑driven marketing to drive engagement and ROI.
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Successful Tests to Improve Direct Mail Response: 24 Format and Feature Enhancements With Proven Track Records
The following formats and features were found to be definite winners when it came to increasing response in a mailing by 10% to 15% on average.
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Why Direct Mail Continues to Drive Multi-Channel Strategies: Tangibility Plays an Essential Role in Today’s Communications Mix
The tangibility of direct mail makes it the most easily measured and controlled sales medium of all marketing efforts. Here’s how to successfully include it in your next campaign.
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Read ArticleDiscount Optimization Testing Increases Direct Mail ROI
This home furnishings retailer realized a significant boost in revenue through a direct mail testing matrix designed to identify the brand's sweet spot offer.
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Direct Mail Marketing: Maximize the Impact of Print to Capture Customer Attention
From new customer acquisition through lifecycle marketing programs, RRD helps brands create, deliver, measure and optimize all their direct mail communications.
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Read ArticleWhy Print, Digital Are Key To Engaging Consumers In a Cluttered Market: Q&A with RRD’s John Pecaric
In a market saturated with advertisers, learn from RRD's John Pecaric how to break through the clutter and stand out from your competition.
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Direct Mail Strategies That Drive Retail Success
See how this retailer increased sales by 28%.
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Read ArticleCreative Rotation Strategy Avoids Format Fatigue, Lifts Response
Sending tens of millions of promotional mailpieces each month to an unsubscribed audience, format fatigue is inevitable.
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Read ArticleBoosting Response Rates with Eye Tracking Tech
Potential customers across five brands and 900+ schools – that was enough to send one of the largest for-profit child care providers in North America our way.
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Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen
When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing ch
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Subscription Marketing: How to Leverage Continuity for Greater Rewards
We explain why subscription-based marketing is so popular and how this viable business model can help you gain customer trust, provide revenue stability and drive growth.
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Assumptive Positioning Lifts Response
See how a national insurance company increased response by 179%.
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Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment
Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because why put postage on an inferior product, especially if you don't have to?
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