Direct Mail

Resources on direct mail for marketing and communications professionals.

  • Personalized Coupon Booklets Boost Redemption Rates | Grocery

    Personalized Coupon Booklets Boost Redemption Rates | Grocery

    Leveraging digital inkjet web printing, advanced data management software and in-house mailing, RRD produced and mailed 466,000 variable coupon booklets in 10 days.

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  • Using Technology to Centralize, Optimize Print Marketing Operations | CPG

    Using Technology to Centralize, Optimize Print Marketing Operations | CPG

    Greater control of print activities, increased vendor diversity and overall savings became a reality with RRD's production and supplier management technology solution.

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  • CustomPoint Implementation Delivers Inventory Control | Healthcare

    CustomPoint Implementation Delivers Inventory Control | Healthcare

    Leveraging RRD's CustomPoint, an end-to-end print management solution, ordering, fulfillment, content customization, and direct mail campaign management were all centralized within one interface.

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  • A New Way to Test Direct Mail at a Fraction of the Cost and Time

    A New Way to Test Direct Mail at a Fraction of the Cost and Time

    In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.

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  • 101 Insider Tips on Direct Mail: Breakthrough Ideas and Time-Tested Reminders to Drive Results and Savings

    101 Insider Tips on Direct Mail: Breakthrough Ideas and Time-Tested Reminders to Drive Results and Savings

    Direct mail is not going anywhere. Why are we so sure? Because it appeals to our senses in ways no other marketing channel can. So make the most of it. Here are 101 breakthrough ideas and time-tested

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  • Winning Direct Mail Marketing Tips: Creating the Best Copy for Your Direct Mail Campaign

    Winning Direct Mail Marketing Tips: Creating the Best Copy for Your Direct Mail Campaign

    Here we explain how to make the best ad copy for your direct mail marketing strategy to ensure you get the most out of your messaging.

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  • The 7 Most Effective Direct Mail Strategies in Personalization

    The 7 Most Effective Direct Mail Strategies in Personalization

    Here are seven effective — and proven — direct mail formats that integrate personalization to make a huge difference in overall sales.

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  • Two-Color Variable Messaging Produces Large Lift in Response | Insurance

    Two-Color Variable Messaging Produces Large Lift in Response | Insurance

    Producing millions of pieces of direct mail annually, this large, well-established insurance company turned to proprietary imaging tech to add personalization and reduce production costs.

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  • The 7 Most Effective Direct Mail Strategies in Retail

    The 7 Most Effective Direct Mail Strategies in Retail

    Having a tangible print component in your marketing mix makes so much sense in the current retail space. This playbook provides you some proof.

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  • 17 Direct Marketing Tactics that Drive Consumers In-Store

    17 Direct Marketing Tactics that Drive Consumers In-Store

    Buyers expect a tempting product deal, a connection with your brand, and convenience. Here are 17 direct marketing tactics to exceed those expectations.

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  • Cloud Direct Playbook: Optimize Journey Builder to Maximize Your SFMC Investment

    Cloud Direct Playbook: Optimize Journey Builder to Maximize Your SFMC Investment

    These plays will help you integrate offline marketing with SFMC and execute targeted, data‑driven marketing to drive engagement and ROI.

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  • Successful Tests to Improve Direct Mail Response: 24 Format and Feature Enhancements With Proven Track Records

    Successful Tests to Improve Direct Mail Response: 24 Format and Feature Enhancements With Proven Track Records

    The following formats and features were found to be definite winners when it came to increasing response in a mailing by 10% to 15% on average.

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  • Why Direct Mail Continues to Drive Multi-Channel Strategies: Tangibility Plays an Essential Role in Today’s Communications Mix

    Why Direct Mail Continues to Drive Multi-Channel Strategies: Tangibility Plays an Essential Role in Today’s Communications Mix

    The tangibility of direct mail makes it the most easily measured and controlled sales medium of all marketing efforts. Here’s how to successfully include it in your next campaign.

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  • Discount Optimization Testing Increases Direct Mail ROI | Retail

    Discount Optimization Testing Increases Direct Mail ROI | Retail

    This home furnishings retailer realized a significant boost in revenue through a direct mail testing matrix designed to identify the brand's sweet spot offer.

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  • Direct Mail Marketing: Maximize the Impact of Print to Capture Customer Attention

    Direct Mail Marketing: Maximize the Impact of Print to Capture Customer Attention

    From new customer acquisition through lifecycle marketing programs, RRD helps brands create, deliver, measure and optimize all their direct mail communications.

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  • Why Print, Digital Are Key To Engaging Consumers In a Cluttered Market: Q&A with RRD’s John Pecaric

    Why Print, Digital Are Key To Engaging Consumers In a Cluttered Market: Q&A with RRD’s John Pecaric

    In a market saturated with advertisers, learn from RRD's John Pecaric how to break through the clutter and stand out from your competition.

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  • Direct Mail Strategies That Drive Retail Success

    Direct Mail Strategies That Drive Retail Success

    See how this retailer increased sales by 28%.

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  • Creative Rotation Strategy Avoids Format Fatigue, Lifts Response | Telecom

    Creative Rotation Strategy Avoids Format Fatigue, Lifts Response | Telecom

    Sending tens of millions of promotional mailpieces each month to an unsubscribed audience, format fatigue is inevitable.

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  • Boosting Response Rates with Eye Tracking Tech | Education

    Boosting Response Rates with Eye Tracking Tech | Education

    Potential customers across five brands and 900+ schools – that was enough to send one of the largest for-profit child care providers in North America our way.

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  • Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

    Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

    When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing ch

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