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Understanding the Need for Marketing Attribution at the Person Level

Published Date
Author RRD, RR Donnelley

Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look multi-touch attribution as the solution.

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Marketers must find a better way of attributing the success of their campaigns. A way that incorporates as much person-level data as possible. 

Without it, campaigns assume that everyone behaves identically, leaving marketers to see the average, not the person.

Here we take a closer look multi-touch attribution as the solution. After reading this white paper, you'll walk away with a better understanding of the following:

  • How single-touch attribution is stuck in the '90s
  • The pay-off to person level attribution
  • What attribution at the person level looks like in real life
  • Must-ask questions in your pursuit for better attribution