Submit the form to learn more.

First Name
Last Name
Company Name
Thank you!
Error - something went wrong!

Understanding the Need for Marketing Attribution at the Person Level

September 27, 2019 RRD, RR Donnelley

Marketers must find a better way of attributing the success of their campaigns. A way that incorporates as much person-level data as possible. 

Without it, campaigns assume that everyone behaves identically, leaving marketers to see the average, not the person.

Here we take a closer look multi-touch attribution as the solution. After reading this white paper, you'll walk away with a better understanding of the following:

  • How single-touch attribution is stuck in the '90s
  • The pay-off to person level attribution
  • What attribution at the person level looks like in real life
  • Must-ask questions in your pursuit for better attribution

No Previous Flipbooks

Next Flipbook
One-Click Access: Email Reporting Playbook
One-Click Access: Email Reporting Playbook

Isn’t it time you get more out of your email metrics? From KPI adjustment to identifying the right email ma...