Digital & Email

Resources on digital and email marketing for marketing and communications professionals.

  • Understanding the Need for Marketing Attribution at the Person Level

    Understanding the Need for Marketing Attribution at the Person Level

    Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look multi-touch attribution as the solution.

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  • One-Click Access: Email Reporting Playbook

    One-Click Access: Email Reporting Playbook

    Isn’t it time you get more out of your email metrics? From KPI adjustment to identifying the right email marketing tools, you’ll find this guide to give you the direction you need to produce truly act

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  • Increasing Open Rates Strategically – and Significantly

    Increasing Open Rates Strategically – and Significantly

    With multiple business units, each with varying email marketing objectives, this national hardware cooperative struggled to coordinate personalized marketing across categories to increase customer imp

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  • Usability Testing Mobile App Drives Adoption, Effectiveness

    Usability Testing Mobile App Drives Adoption, Effectiveness

    University Hospitals Health System sought to thoroughly test its new mobile app and also gain constructive consumer feedback regarding its usefulness.

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  • How to Avoid Email Fatigue: The Four-Step Process to Determine the Cost of Over-Contacting Customers

    How to Avoid Email Fatigue: The Four-Step Process to Determine the Cost of Over-Contacting Customers

    How to Avoid Email Fatigue: The Four-Step Process to Determine the Cost of Over-Contacting Customers

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  • The Mistake Maker’s Guide to Email Marketing: Here’s How to Avoid Email’s 15 Worst Mistakes

    The Mistake Maker’s Guide to Email Marketing: Here’s How to Avoid Email’s 15 Worst Mistakes

    From campaign planning to design to production, our experts share 15 email marketing best practices to help you right some of your biggest – and costliest – email wrongs.

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  • Omni-Channel Approach Jump-Starts New Account Opening Process

    Omni-Channel Approach Jump-Starts New Account Opening Process

    With an abandonment rate as high as 90% for online account opening, we helped one of the largest banks in the U.S. create a seamless, end-to-end, “digital first” customer experience.

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  • Multichannel Campaign Drives New Market Awareness, Engagement

    Multichannel Campaign Drives New Market Awareness, Engagement

    As Portillo’s expands its brand across the U.S., a collaboration with RRD Marketing Solutions drove awareness, excitement, and involvement in new markets prior to new store openings.

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  • The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution Starts With a Founda

    The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution Starts With a Founda

    Before committing to any major software purchase, we explain why it's critical for decision makers to look at their organization’s bigger data picture — starting with first-party data.

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  • Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

    Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

    When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing ch

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  • Subscription Marketing: How to Leverage Continuity for Greater Rewards

    Subscription Marketing: How to Leverage Continuity for Greater Rewards

    We explain why subscription-based marketing is so popular and how this viable business model can help you gain customer trust, provide revenue stability and drive growth.

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  • CMO Toolkit: How You Can Maximize Email ROI

    CMO Toolkit: How You Can Maximize Email ROI

    We reached out to six email marketing experts here at RRD Marketing Solutions and asked them: “What can retail brands do to legitimately increase their email marketing ROI?”

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  • How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit

    How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit

    E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s how major brands are using it to their advantage.

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  • Digicom by RRD: Shorten Online Shopping Journeys Through Media-Enriched Experiences

    Digicom by RRD: Shorten Online Shopping Journeys Through Media-Enriched Experiences

    Digicom by RRD transforms catalogs, circulars and flyers into interactive shopping experiences across web, mobile and email channels that have helped clients increase customer inquiries and online rev

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  • Cloud Direct by RRD: Enhanced Targeting Through Direct Mail

    Cloud Direct by RRD: Enhanced Targeting Through Direct Mail

    Housed within Salesforce Marketing Cloud’s Journey Builder, Cloud Direct is a custom-built, trigger-based marketing solution that improves targeting by optimizing the integration of print and digital

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  • On Trend In-Store Shopper Marketing: Five Trends That Matter Most — Right Now — to the Brick-and-Mortar Checkout Experience

    On Trend In-Store Shopper Marketing: Five Trends That Matter Most — Right Now — to the Brick-and-Mortar Checkout Experience

    In our latest retail report, we highlight the five in-store shopper marketing trends making inroads right now in the brick-and-mortar experience.

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  • Cloud Direct Playbook: Optimize Journey Builder to Maximize Your SFMC Investment

    Cloud Direct Playbook: Optimize Journey Builder to Maximize Your SFMC Investment

    These plays will help you integrate offline marketing with SFMC and execute targeted, data‑driven marketing to drive engagement and ROI.

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  • Increasing Website Usability to Improve Conversion: Why & Where to Begin

    Increasing Website Usability to Improve Conversion: Why & Where to Begin

    A positive CX is your competitive advantage. Optimizing your website through proven usability principles is the first step to achieving it. Our guide will show you how.

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  • Customer Centricity Through Contact Strategy: How a Major Retailer Made it Work

    Customer Centricity Through Contact Strategy: How a Major Retailer Made it Work

    Every company wants to be thought of as customer-centric; few succeed. Here's how one major retailer made it happen with our six-step approach.

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  • 2019 Restaurant Customer Engagement Trends

    2019 Restaurant Customer Engagement Trends

    Your customers have an appetite for convenience — and our latest infographic on QSR customer engagement trends for 2019 backs that up.

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