Resources on email services for marketing and communications professionals.
By investing in marketing campaign elements like database hygiene, data-driven audience segmentation, and email deliverability, your emails are more likely to end up in the right inboxes.
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For one major car manufacturer, RRD activated its Digimag platform to seamlessly transform static brochure PDFs into interactive experiences for car buyers.
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Get more out of your marketing cloud. Here are five real-life success stories from our own client work. We hope they help you see opportunities to optimize your SFMC investment are ready and waiting.
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RRD has officially expanded its offering of strategic services and solutions to higher-ed and nonprofit organizations leveraging the Salesforce platform.
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An American QSR collaborated with RRD Marketing Solutions to design a multichannel approach to engage local subscribers prior to new store openings.
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Here are six email marketing best practices to consider when creating a subject line that communicates and persuades in any inbox.
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Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look multi-touch attribution as the solution.
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Isn’t it time you get more out of your email metrics? From KPI adjustment to identifying the right email marketing tools, you’ll find this guide to give you the direction you need to produce truly act
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RRD worked with this large client to migrate data from several data sources into Adobe Campaign, reducing overall email volumes while increasing open rates.
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University Hospitals Health System sought to thoroughly test its new mobile app and also gain constructive consumer feedback regarding its usefulness.
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How to Avoid Email Fatigue: The Four-Step Process to Determine the Cost of Over-Contacting Customers
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From campaign planning to design to production, our experts share 15 email marketing best practices to help you right some of your biggest – and costliest – email wrongs.
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With an abandonment rate as high as 90% for online account opening, customer journey mapping helped a large U.S. bank revamp customer experiences.
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Before committing to any major software purchase, we explain why it's critical for decision makers to look at their organization’s bigger data picture — starting with first-party data.
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When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down how personalization has become retail's biggest marketing challenge.
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We explain why subscription-based marketing is so popular and how this viable business model can help you gain customer trust, provide revenue stability and drive growth.
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We reached out to six email marketing experts here at RRD Marketing Solutions and asked them: “What can retail brands do to legitimately increase their email marketing ROI?”
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E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s how major brands are using it to their advantage.
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Digicom by RRD transforms catalogs, circulars and flyers into interactive shopping experiences across web, mobile and email channels.
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Housed within Salesforce Marketing Cloud’s Journey Builder, Cloud Direct is a custom-built, trigger-based marketing solution that improves targeting.
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