RRD Expands Salesforce Support to Higher-Ed and Nonprofit Organizations
RRD has officially expanded its offering of strategic services and solutions to higher-ed and nonprofit organizations leveraging the Salesforce platform.
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Digital & Email
Resources on digital and email marketing for marketing and communications professionals.
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Optichannel Campaign Drives New Market Awareness, Engagement | Restaurant
An American QSR collaborated with RRD Marketing Solutions to design a multichannel approach to engage local subscribers prior to new store openings.
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Communicate and Persuade: 6 Email Subject Line Best Practices
Here are six email marketing best practices to consider when creating a subject line that communicates and persuades in any inbox.
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Understanding the Need for Marketing Attribution at the Person Level
Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look multi-touch attribution as the solution.
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One-Click Access: Email Reporting Playbook
Isn’t it time you get more out of your email metrics? From KPI adjustment to identifying the right email marketing tools, you’ll find this guide to give you the direction you need to produce truly act
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Increasing Open Rates Strategically and Significantly | Retail
RRD worked with this large client to migrate data from several data sources into Adobe Campaign, reducing overall email volumes while increasing open rates.
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Usability Testing Mobile App Drives Adoption | Healthcare
University Hospitals Health System sought to thoroughly test its new mobile app and also gain constructive consumer feedback regarding its usefulness.
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How to Avoid Email Fatigue: The Four-Step Process to Determine the Cost of Over-Contacting Customers
How to Avoid Email Fatigue: The Four-Step Process to Determine the Cost of Over-Contacting Customers
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The Mistake Maker’s Guide to Email Marketing: Here’s How to Avoid Email’s 15 Worst Mistakes
From campaign planning to design to production, our experts share 15 email marketing best practices to help you right some of your biggest – and costliest – email wrongs.
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Customer Journey Mapping Guides Account Opening Process | Financial Services
With an abandonment rate as high as 90% for online account opening, customer journey mapping helped a large U.S. bank revamp customer experiences.
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The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution
Before committing to any major software purchase, we explain why it's critical for decision makers to look at their organization’s bigger data picture — starting with first-party data.
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Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen
When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing ch
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Subscription Marketing: How to Leverage Continuity for Greater Rewards
We explain why subscription-based marketing is so popular and how this viable business model can help you gain customer trust, provide revenue stability and drive growth.
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CMO Toolkit: How You Can Maximize Email ROI
We reached out to six email marketing experts here at RRD Marketing Solutions and asked them: “What can retail brands do to legitimately increase their email marketing ROI?”
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How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit
E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s how major brands are using it to their advantage.
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Digicom by RRD: Shorten Online Shopping Journeys Through Media-Enriched Experiences
Digicom by RRD transforms catalogs, circulars and flyers into interactive shopping experiences across web, mobile and email channels.
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Cloud Direct by RRD: Enhanced Targeting Through Direct Mail
Housed within Salesforce Marketing Cloud’s Journey Builder, Cloud Direct is a custom-built, trigger-based marketing solution that improves targeting.
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On Trend In-Store Shopper Marketing: Five Trends That Matter Most — Right Now — to the Brick-and-Mortar Checkout Experience
In our latest retail report, we highlight the five in-store shopper marketing trends making inroads right now in the brick-and-mortar experience.
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Cloud Direct Playbook: Optimize Journey Builder to Maximize Your SFMC Investment
These plays will help you integrate offline marketing with SFMC and execute targeted, data‑driven marketing to drive engagement and ROI.
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Increasing Website Usability to Improve Conversion: Why & Where to Begin
A positive CX is your competitive advantage. Optimizing your website through proven usability principles is the first step to achieving it. Our guide will show you how.
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