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Creative Rotation Strategy Avoids Format Fatigue, Lifts Response | Telecom
Creative Rotation Strategy Avoids Format Fatigue, Lifts Response | Telecom

Sending tens of millions of promotional mailpieces each month to an unsubscribed audience, format fatigue i...

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Subscription Marketing: How to Leverage Continuity for Greater Rewards
Subscription Marketing: How to Leverage Continuity for Greater Rewards

We explain why subscription-based marketing is so popular and how this viable business model can help you g...