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Creative Rotation Strategy Avoids Format Fatigue, Lifts Response
Creative Rotation Strategy Avoids Format Fatigue, Lifts Response

Sending tens of millions of promotional mailpieces each month to an unsubscribed audience, format fatigue i...

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Subscription Marketing: How to Leverage Continuity for Greater Rewards
Subscription Marketing: How to Leverage Continuity for Greater Rewards

We explain why subscription-based marketing is so popular and how this viable business model can help you g...