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The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution Starts With a Founda

August 12, 2019 RRD, RR Donnelley
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Understanding the Need for Marketing Attribution at the Person Level
Understanding the Need for Marketing Attribution at the Person Level

Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look ...

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Data Visualization 101 for Non-Data Professionals
Data Visualization 101 for Non-Data Professionals

Here's what non-data professionals must know about data visualizations to transform lifeless data points in...