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Two-Color Variable Messaging Produces Astounding Lift in Response
Two-Color Variable Messaging Produces Astounding Lift in Response

Producing millions of pieces of direct mail annually, this large, well-established insurance company turned...

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Powering the Evolution of Marketing Measurement from Prove to Improve
Powering the Evolution of Marketing Measurement from Prove to Improve

Through a new strategic alliance, RRD combines its leading analytic consulting capabilities with Marketing ...