Data & Analytics

Resources on data and analytics for marketing and communications professionals.

  • A New Way to Test Direct Mail at a Fraction of the Cost and Time

    A New Way to Test Direct Mail at a Fraction of the Cost and Time

    In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.

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  • Understanding the Need for Marketing Attribution at the Person Level

    Understanding the Need for Marketing Attribution at the Person Level

    Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look multi-touch attribution as the solution.

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  • The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution Starts With a Founda

    The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution Starts With a Founda

    Before committing to any major software purchase, we explain why it's critical for decision makers to look at their organization’s bigger data picture — starting with first-party data.

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  • Data Visualization 101 for Non-Data Professionals

    Data Visualization 101 for Non-Data Professionals

    Here's what non-data professionals must know about data visualizations to transform lifeless data points into tangible actions and results.

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  • Increasing Engagement and Revenue with Email Analytics

    Increasing Engagement and Revenue with Email Analytics

    With a loosely controlled email stream, this international retailer failed to recognize the detrimental effects of email fatigue in an effort to hit sales-driven forecasts.

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  • Qualitative Research vs. Quantitative Research: A Brief Primer

    Qualitative Research vs. Quantitative Research: A Brief Primer

    Both qualitative and quantitative research can give a piece of information on how a market is working, but using them together can give the best results.

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  • What Is the Best Marketing Attribution Model for Your Organization?

    What Is the Best Marketing Attribution Model for Your Organization?

    To accurately measure effectiveness, marketers need to weigh the value of touchpoints driving engagement across the media mix. This delivers a deeper, more precise understanding of consumer...

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  • Boosting Response Rates with Eye Tracking Tech

    Boosting Response Rates with Eye Tracking Tech

    Potential customers across five brands and 900+ schools – that was enough to send one of the largest for-profit child care providers in North America our way.

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  • Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

    Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

    When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing ch

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  • CMO Toolkit: How You Can Maximize Email ROI

    CMO Toolkit: How You Can Maximize Email ROI

    We reached out to six email marketing experts here at RRD Marketing Solutions and asked them: “What can retail brands do to legitimately increase their email marketing ROI?”

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  • Increasing Open Rates Strategically – and Significantly

    Increasing Open Rates Strategically – and Significantly

    With multiple business units, each with varying email marketing objectives, this national hardware cooperative struggled to coordinate personalized marketing across categories to increase customer imp

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  • Improving Loyalty with a Complete View of the Customer

    Improving Loyalty with a Complete View of the Customer

    When an international retailer with a network of 4,200 stores came to us with a struggling yet well-established loyalty program.

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  • Targeted Survey Enhancement Drives Direct Mail

    Targeted Survey Enhancement Drives Direct Mail

    See how a nonprofit increased response by up to 50%.

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  • How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit

    How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit

    E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s how major brands are using it to their advantage.

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  • Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

    Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

    Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because why put postage on an inferior product, especially if you don't have to?

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  • Discount Optimization Testing Increases Direct Mail ROI

    Discount Optimization Testing Increases Direct Mail ROI

    This home furnishings retailer realized a significant boost in revenue through a direct mail testing matrix designed to identify the brand's sweet spot offer.

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  • Multichannel Marketing Success Story

    Multichannel Marketing Success Story

    RRD delivered a comprehensive solution that helped one of the largest banks in the U.S. achieve a better ROI on their marketing initiatives while improving segmentation, messaging, and overall impact.

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  • Mortgage Company Supported with ADA/508 Solutions

    Mortgage Company Supported with ADA/508 Solutions

    One sophisticated process. One satisfied client. More than 1.1 million pieces produced in five days with 100 percent mailing accuracy.

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  • Usability Testing Mobile App Drives Adoption, Effectiveness

    Usability Testing Mobile App Drives Adoption, Effectiveness

    University Hospitals Health System sought to thoroughly test its new mobile app and also gain constructive consumer feedback regarding its usefulness.

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  • Two-Color Variable Messaging Produces Astounding Lift in Response

    Two-Color Variable Messaging Produces Astounding Lift in Response

    Producing millions of pieces of direct mail annually, this large, well-established insurance company turned to proprietary imaging tech to add personalization and reduce production costs.

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