Resources on analytics for marketing and communications professionals.
A leading manufacturer of household consumer goods with market share in both the professional and consumer space sought an external partner to help facilitate a yearly brand recognition survey.
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By investing in marketing campaign elements like database hygiene, data-driven audience segmentation, and email deliverability, your emails are more likely to end up in the right inboxes.
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For one major car manufacturer, RRD activated its Digimag platform to seamlessly transform static brochure PDFs into interactive experiences for car buyers.
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Utilizing Acuity™ by RRD, a national chain of automotive service centers was able to see pre-market testing results before launching a physical direct mail campaign.
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To maintain brand preference, marketers must continue to focus on data management will drive the consistent delivery of a personalized customer experience, which is exactly what consumers want.
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Customer journey mapping shouldn’t be put on hold until recovery from the COVID crisis. It’s more important than ever to map the journeys with real insights.
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An American QSR collaborated with RRD Marketing Solutions to design a multichannel approach to engage local subscribers prior to new store openings.
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A 35-year data-analytics veteran shares thoughts on making the most of donor data for an effective 2020 annual appeal program.
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Upskilling programs like the one implemented by RRD will give ambitious employees a chance to be in the thick of things and design valuable data stories.
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Assessing a store's current state and performing store optimization testing can help retailers launch initiatives with confidence and statistical backing.
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AI promises — and is delivering on — incredible new benefits. But it is not a solution that will quickly fix your core data challenges.
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Leveraging RRD's digital inkjet web printing, data management software and in-house mailing capabilities, 466,000 variable coupon booklets went out in 10 days.
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Variable composition engines and robust store profiling have emerged as two essentials for the future of retail signage.
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In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.
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Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look multi-touch attribution as the solution.
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Before committing to any major software purchase, we explain why it's critical for decision makers to look at their organization’s bigger data picture — starting with first-party data.
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Here's what non-data professionals must know about data visualizations to transform lifeless data points into tangible actions and results.
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In an effort to hit sales-driven forecasts, an international retailer had overlooked the detrimental effects of email fatigue.
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Both qualitative and quantitative research can give a piece of information on how a market is working, but using them together can give the best results.
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To accurately measure effectiveness for ROI, marketers need to weigh the value of touchpoints driving engagement across the media mix.
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