Through the due diligence of assessing a store's current state and then performing store optimization testing, retailers can launch initiatives with confidence and statistical backing.
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AI promises — and is delivering on — incredible new benefits. But it is not a solution that will quickly fix your core data challenges.
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Leveraging digital inkjet web printing, advanced data management software and in-house mailing, RRD produced and mailed 466,000 variable coupon booklets in 10 days.
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For retailers interested in optimizing their in-store environments, variable composition engines and robust store profiling have emerged as two essentials for the future of retail signage.
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In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.
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Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look multi-touch attribution as the solution.
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Before committing to any major software purchase, we explain why it's critical for decision makers to look at their organization’s bigger data picture — starting with first-party data.
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Here's what non-data professionals must know about data visualizations to transform lifeless data points into tangible actions and results.
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With a loosely controlled email stream, this international retailer failed to recognize the detrimental effects of email fatigue in an effort to hit sales-driven forecasts.
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Both qualitative and quantitative research can give a piece of information on how a market is working, but using them together can give the best results.
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To accurately measure effectiveness, marketers need to weigh the value of touchpoints driving engagement across the media mix. This delivers a deeper, more precise understanding of consumer...
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Potential customers across five brands and 900+ schools – that was enough to send one of the largest for-profit child care providers in North America our way.
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When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing ch
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We reached out to six email marketing experts here at RRD Marketing Solutions and asked them: “What can retail brands do to legitimately increase their email marketing ROI?”
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With multiple business units, each with varying email marketing objectives, this national hardware cooperative struggled to coordinate personalized marketing across categories to increase customer imp
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When an international retailer with a network of 4,200 stores came to us with a struggling yet well-established loyalty program.
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See how a nonprofit increased response by up to 50%.
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E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s how major brands are using it to their advantage.
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Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because why put postage on an inferior product, especially if you don't have to?
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This home furnishings retailer realized a significant boost in revenue through a direct mail testing matrix designed to identify the brand's sweet spot offer.
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