Journey Mapping the Road to Customer Bliss in Times of Change
Customer journey mapping shouldn’t be put on hold until recovery from the COVID crisis. We explain why it’s more important than ever to map the journeys with real insights.
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Data & Analytics
Resources on data and analytics for marketing and communications professionals.
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Optichannel Campaign Drives New Market Awareness, Engagement | Restaurant
An American QSR collaborated with RRD Marketing Solutions to design a multichannel approach to engage local subscribers prior to new store openings.
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What It Means to Be Data-Driven for Annual Appeals
Doug Swager, a 35-year data-analytics veteran and Director of Analytic Services at RRD, talks about making the most of donor data for an effective 2020 annual appeal program.
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Upskilling in the Times of Data — What It Means and What It Takes
Upskilling programs like the one implemented by RRD will give ambitious employees a chance to be in the thick of things and design valuable data stories.
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What It Takes to Gain True In-Store Consumer Insight
Through the due diligence of assessing a store's current state and then performing store optimization testing, retailers can launch initiatives with confidence and statistical backing.
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Reality Check: How Companies Can Move Towards True AI
AI promises — and is delivering on — incredible new benefits. But it is not a solution that will quickly fix your core data challenges.
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Personalized Coupon Booklets Boost Redemption Rates | Grocery
Leveraging digital inkjet web printing, advanced data management software and in-house mailing, RRD produced and mailed 466,000 variable coupon booklets in 10 days.
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Signage Localization — Why It Matters to the Future of In-Store CX
For retailers interested in optimizing their in-store environments, variable composition engines and robust store profiling have emerged as two essentials for the future of retail signage.
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A New Way to Test Direct Mail at a Fraction of the Cost and Time
In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.
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Understanding the Need for Marketing Attribution at the Person Level
Marketers must find a better way of attributing the success of their campaigns. Here we take a closer look multi-touch attribution as the solution.
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The Problem With Not Putting First-Party Data First: Closing the Customer Engagement Gap Between Strategy and Execution
Before committing to any major software purchase, we explain why it's critical for decision makers to look at their organization’s bigger data picture — starting with first-party data.
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Data Visualization 101 for Non-Data Professionals
Here's what non-data professionals must know about data visualizations to transform lifeless data points into tangible actions and results.
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Increasing Engagement and Revenue with Email Analytics | Retail
With a loosely controlled email stream, this international retailer failed to recognize the detrimental effects of email fatigue in an effort to hit sales-driven forecasts.
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Qualitative Research vs. Quantitative Research: A Brief Primer
Both qualitative and quantitative research can give a piece of information on how a market is working, but using them together can give the best results.
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What Is the Best Marketing Attribution Model for Your Organization?
To accurately measure effectiveness, marketers need to weigh the value of touchpoints driving engagement across the media mix. This delivers a deeper, more precise understanding of consumer...
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Boosting Response Rates with Eye Tracking Tech | Education
Potential customers across five brands and 900+ schools – that was enough to send one of the largest for-profit child care providers in North America our way.
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Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen
When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing ch
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CMO Toolkit: How You Can Maximize Email ROI
We reached out to six email marketing experts here at RRD Marketing Solutions and asked them: “What can retail brands do to legitimately increase their email marketing ROI?”
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Increasing Open Rates Strategically and Significantly | Retail
With multiple business units, each with varying email marketing objectives, this national hardware cooperative struggled to coordinate personalized marketing across categories to increase customer imp
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Improving Loyalty with a Complete View of the Customer | Retail
When an international retailer with a network of 4,200 stores came to us with a struggling yet well-established loyalty program.
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