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Revised Workflow Streamlines Print Management | Pharma & Life Sciences

Pharmaceutical company seeking a single-source prescription for print production efficiency

CHALLENGE

A major North American pharmaceutical company was seeking to increase its print production efficiency. This metrics-driven organization had grown frustrated with the complexity of managing a patchwork collection of print vendors and desired a single-source provider — one with a clear understanding of the privacy, sensitivity, regulatory complexity, and tactical importance of print in the pharmaceutical industry. 

A client since 2004, the company invited RRD to develop a comprehensive communications management initiative. 

SOLUTION

RRD developed a revised, streamlined workflow that provided end-to-end management of creative, production, versioning, quality control, and delivery processes. To facilitate online orders in real-time and continually measure program efficiency, we engineered and implemented an online portal that offers transparency into every aspect of the production process. 

An on-site, dedicated RRD specialist facilitated project requirements and bid development using the client’s preferred vendor list. By integrating this list into the RRD network of vendors, we helped maintain project continuity and optimized their print spend. 

RRD delivered these strategic solutions all while ensuring seamless business continuity during the implementation process.

RESULTS

Print-related savings of nearly 20%

99% on-time order delivery

60-day solution implementation

The client can now manage, control, and track print orders fulfilled from inventory or printed on demand. Other new ROI-driven capabilities include personalized one-to-one messaging and automated cross-channel marketing programs with powerful list management, campaign management, and response gathering features.