Marketing Operations Success Story

August 15, 2019 RRD, RR Donnelley

Challenge

With more than 1,300 offices in 42 countries, a leading global financial services client turned to us to revamp their internal creative services. The client’s objective included better time and cost efficiencies, streamlined workflows, creative leadership, improved morale and increased team productivity—in short, a perfect partnership to enhance the global prominence of their brand.

Solution

TECHNOLOGY:
  • Implemented a robust project management workflow integrating RRD’s DAM with client-owned systems
  • Established a single repository to manage work in progress and archival needs
WORKFORCE:
  • Restructured to provide roles and skill-sets aligned with business needs
  • Created a “Transactional Desk” to streamline workflows and focus resources appropriately for short-turn production and longer-term brand strategy projects
BEST PRACTICES:
  • Documented version control and approval routing, reducing unnecessary touchpoints
  • Transparency on costs through detailed project estimates and metric reporting

Results

  • Realized savings in year one allowed for a 75% increase in full-time staff
  • 98+% project success rate: On-time and on-budget
  • Five year delivery error rate of less than 1%
  • 90% client satisfaction and productivity rates

 

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