E-Commerce Site Scales to Deliver Large Volumes of 3D Models | Retail
RRD proved successful and highly capable of converting an increasingly high volume of image assets to 3D models for one major e-commerce site.
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Creative
Resources on creative services for marketing and communications professionals.
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How 3D Transforms the Online Shopping Experience
By enticing buyers to step into a virtually enriched, wrap-around 3D environment, brands not only create “wow” moments but also foster emotional engagements.
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How to Reimagine Content and Creative for Life Sciences Marketing
Marketing innovation takes on a different hue in life sciences because brands have to establish connections with both healthcare providers and consumers.
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Scaling E-Learning to Reach and Train Employees Remotely | Insurance
To deliver a fully-remote e-learning program for a large insurance group, RRD GO Creative recommended a customized, three-point e-learning solution to drive adoption and effectiveness.
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Predictive Model Fast Tracks Direct Mail Testing, Lowers Costs | Nonprofit
A large nonprofit organization heavily invested in direct mail marketing turned to Acuity by RRD to shorten timelines, reduce costs, and gain clear insight on creative variables within its campaigns.
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Health System Gains Real Visibility in Total Communications Spend | Healthcare
A large hospital system sought to identify process inefficiencies and breakdowns that were creating cost and control issues, and also gain centralized visibility into its total communications spend.
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Optichannel Campaign Drives New Market Awareness, Engagement | Restaurant
An American QSR collaborated with RRD Marketing Solutions to design a multichannel approach to engage local subscribers prior to new store openings.
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Revised Workflow Streamlines Print Management | Pharma & Life Sciences
A major North American pharmaceutical company was seeking to increase its print production efficiency by transitioning to a single source provider.
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The Due Diligence Guide to Choosing a Soft-Proofing Solution
RRD's creative experts have assembled a quick-tips guide for choosing and implementing the best soft-proofing solution — useful information for novices and veterans alike.
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5 Creative Considerations for Fundraising that Resonates
We connect with a 25-year veteran of the creative services industry to discuss creative considerations every fundraiser should consider as they evolve their donor outreach program in 2020.
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10 Ways to Evolve Your Appeal in Uncertain Times
To help keep you on track to meet your organization’s fundraising goal(s), we’ve pulled together tips to help you drive your appeals forward in uncertain times.
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RRD Content & Creatives Services | COVID-19
The transition to working from home during this challenging time has meant a drop in productivity, efficiency, and creativity. With RRD Content & Creative Services, it doesn’t have to be that way.
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End-to-End Creative Drives 401(k) Transition Materials for E-Commerce Giant | Financial Services
E-commerce giant sought to work with a true partner to create a multimedia communications campaign that would drive awareness for transition to new 401(k) plan.
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Single Source Provider Heightens Print Production Efficiency | Pharma
A major North American pharmaceutical company had grown frustrated with the complexity of managing a patchwork collection of print vendors and decided to change to a single source provider.
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What It Takes to Gain True In-Store Consumer Insight
Through the due diligence of assessing a store's current state and then performing store optimization testing, retailers can launch initiatives with confidence and statistical backing.
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RRD Facility Spotlight: Kirk Road
We recently touched base with Troy Lancor, Kirk Road's Director of Business Development, to learn more about this RRD facility's appeal and what’s making it stand out in the print crowd.
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A New Way to Test Direct Mail at a Fraction of the Cost and Time
In our latest white paper, "Understanding Acuity by RRD," we explain how improved response rates at reduced cost and time are the calling cards of this insight-driven, pre-mail testing solution.
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Outsourcing Your Content and Creative Services: 10 Reasons Why This Might Be the Best Decision You Make All Year
The challenges tied to your creative output are more common than you might think. By looking externally for a solution, the advantages that often accompany that decision are abundant.
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Four UX Discoveries Through Emotional Response Testing: What Common Design Features Are Frustrating Your Users?
Frustrating tasks? Irrelevant content? Using EEG technology, our researchers revealed four valuable website usability discoveries, not to mention how to leverage them for an optimized customer experie
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Creative Rotation Strategy Avoids Format Fatigue, Lifts Response | Telecom
Sending tens of millions of promotional mailpieces each month to an unsubscribed audience, format fatigue is inevitable.
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