Where simplified UX leads to heightened clickability
During the development phase of UHNow, a new mobile application for University Hospitals Health System, the health care provider sought to thoroughly test the app and also gain constructive consumer feedback regarding its effectiveness.
To ensure a successful go-to-market launch, RRD Marketing Solutions conducted usability testing comprised of 12 users — the majority of which were current or past patients of University Hospitals.
During testing, users were asked to use the app to perform various multi-step tasks, e.g., locate a new primary physician within close proximity and then schedule an appointment with the physician. Following the testing, RRD Marketing Solutions performed an analysis of the results.
- Removed underutilized app features
- Streamlined process improvements for finding a doctor or location
- Improved design and visibility of key icons and calls-to-action
Three months following the implementation of these recommendations, these stand-out metrics have surfaced.