Centralized operations to boost workflow efficiency
When a major financial services client sought the support of an on-site creative services team, it wasn’t merely for creative ideation and art direction. When they partnered with RRD Marketing Solutions (RRD-MS), it was at a time when this multi-national brand struggled to streamline workflows, realize time and cost efficiencies, improve team morale, as well as provide its global marketing division consistent (yet impactful) brand administration.
Following a brief, but intensive period of review, RRD-MS discovered significant overlap and duplication in how workflows and tasks were allocated and owned. As a result, RRD-MS then centralized operations improve workflow efficiency. This restructure also spurred on additional best practices:
- A deliberate reduction in the number of people needed to execute the work
- Implementation of an asset management system for increased productivity and level of service
- Continuous improvement programs measured through agreed service level approvals
- Key performance indicators provide on-going opportunities to increase scope of services, reduce costs and tighten delivery time