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Custom-Built On-Site Creative Team Drives Client Goals | Retail

Published Date
Author RRD, RR Donnelley

Group of young creative people in smart casual wear discussing business brainstorming meeting ideas mobile application software design project in modern night office.

Brand stewardship elevated across marketing channels

CHALLENGE

In an effort to create diverse visuals across a variety of applications in-store, this major American home improvement retailer — operating more than 2,000 stores — struggled to maintain rigorous adherence to its established brand. To achieve this goal, the big-box retailer required an on-site team at its corporate headquarters to provide innovative creative service solutions.

SOLUTION

RRD curated a team of creative, account management, operations, project management and production professionals to develop and execute work from creative brief through file release. This team initially resided on-site as a Facilities Management team; however the engagement evolved to include near-site support to fit the changing business needs.

Today, the account management and creative services teams reside on-site and the execution team resides at the RRD Atlanta studio. We have added leadership layers to adapt to a team of over 100 employees.

RESULTS

2,500+ highly complex projects processed per year – accuracy rate exceeding 99%
 
Cycle-time service level agreements (SLAs) in the 90th percentile
 
15% increase in project volume per year
 
Utilizing this hybrid model, the client has experienced elevated brand stewardship across both in-store and online marketing channels through a dedicated team that has an 80% win rate in competition with client’s agency community when pitching creative solutions to upcoming marketing events.
 
RRD has managed increased complexity and demand, seamlessly adapting our hybrid model to process an average project volume increase of 15% each year. All print production is now produced by RRD to continue to further cost savings for the client.