Automated cross-channel marketing programs enabled with powerful one-to-one messaging
A major North American pharmaceutical company had grown frustrated with the complexity of managing a patchwork collection of print vendors. This metric-driven organization decided it was time to make the change to a single source provider. One that possessed a clear understanding of the privacy, sensitivity, regulatory complexity and tactical importance of print in the pharmaceutical industry.
Already established as a longtime client (since 2004), the company invited RRD to develop a comprehensive communications management initiative.
To ensure absolute continuity, RRD’s strategic solution consisted of the following:
- A revised, streamlined workflow provided end-to-end management of creative, production, versioning, quality control and delivery.
- Engineering and implementation of an online portal that provides full transparency into every aspect of their production process ㅡ in real time.
- A dedicated, on-site print production specialist working in tandem with client counterparts to develop project requirements and bids for a preferred vendor list.
- Integrating access to the client’s preferred vendor list into RRD’s network of vendors to maintain project continuity and optimize print spend.
19% average savings
99% on-time order delivery
60 days for program implementation
By taking full advantage of RRD’s premedia, print management and logistics solutions, the client is now in an optimal position to manage, control, and track print orders fulfilled from inventory or printed on demand.
Where they had once struggled to manage multiple vendors, the optimization of their communications supply chain has enabled automated cross-channel marketing programs with powerful one-to-one messaging.