RRD GO Creative™ transforms style guide content, delivering over 150 final assets across five locations
A prominent global hotel brand sought an external creative partner to plan and produce content to inform new brand style guides for two of their sub-brands. The brand’s existing style guides were missing a storytelling component that marketing leadership desired. They needed supplemental creative support to ensure new content aligned with current brand standards and to help discover new brand creative and artistic direction.
Additionally, the brand sought a partner to help produce, shoot, and test video content on their platforms.
Offering on-demand creative design and marketing support, RRD GO Creative™ stepped in to help the brand reimagine its style guides. RRD provided on-location photo and video services, including full-service photo shoot production, shot list creation, and workflow efficiencies.
In addition, RRD helped the client shift the creative objective from strictly architectural photography to a more editorial- and lifestyle-driven focus. Above and beyond photoshoot production and on-site execution, RRD’s end-to-end support helped the client deliver a large volume of final deliverable assets, including comprehensive editing and post-production retouching services.
RRD provided a team of creative experts to produce and execute the project. RRD’s in-house creative director and producer tapped into GO Creative’s extensive network to hire the best talent, from stylists to models. GO Creative built apparel storyboards, mood boards, and pre-production checklists, and worked hand-in-hand with the client’s marketing team to ensure alignment with existing brand standards.
With RRD’s help, the client was also able to create and test video content across social channels. Throughout the initial six-month phase of the partnership, RRD provided:
- 168 retouched images across five unique locations
- 4,652 total images shot
- 10 hours of content footage
- Creative strategy development
- Support in developing new brand style guidelines