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Previous Flipbook
The 7 Most Effective Direct Mail Strategies in Retail
The 7 Most Effective Direct Mail Strategies in Retail

Having a tangible print component in your marketing mix makes so much sense in the current retail space. Th...

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Successful Tests to Improve Direct Mail Response: 24 Format and Feature Enhancements With Proven Track Records
Successful Tests to Improve Direct Mail Response: 24 Format and Feature Enhancements With Proven Track Records

The following formats and features were found to be definite winners when it came to increasing response in...