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Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment
Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because wh...

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Direct Mail Marketing: Maximize the Impact of Print to Capture Customer Attention
Direct Mail Marketing: Maximize the Impact of Print to Capture Customer Attention

From new customer acquisition through lifecycle marketing programs, RRD helps brands create, deliver, measu...